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Profitability of Mango Marketing in Different Supply Chains in Selected Areas of Chapai Nawabganj District

M. A. M. Miah
Principal Scientific Officer
Agricultural Economics Division, Bangladesh Agricultural Research Institute (BARI), Joydebpur, Gazipur-1701,

M. S. Hoq
Scientific Officer
Agricultural Economics Division, Bangladesh Agricultural Research Institute (BARI), Joydebpur, Gazipur-1701,

M. G. Saha
Chief Scientific Officer
Pomology Division, Horticulture Research Centre (HRC), BARI, Gazipur, Bangladesh.

Abstract/ Executive Summary:

A plenty of mangoes are spoiled and damaged every year due to improper postharvest handling and inefficient supply chain. Sufficient information are lacking on these issues in Bangladesh. The study assessed the postharvest handling of key actors in mango supply chains and estimated the post-harvest losses at different stakeholder level in Chapai Nawabganj district, Bangladesh. In total 83 respondents taking 30 mango growers and 53 mango traders were interviewed from Chapai Nawabganj and Dhaka districts. The study identified eight marketing channels for mango marketing. The prominent channel was Grower> Bepari> Urban Arathdar> Urban retailer> urban Consumer since 85.1% mangos moved through this channel. Bepari incurred the highest marketing cost (Tk.7338/ton) due to long distance coverage followed by retailer (Tk.1218/ton) and Faria (Tk.738/ton). Faria received the highest net margin (Tk.8068/ton) due to lower marketing cost and spoilage followed by retailer (Tk. 6601/ton) and Bepari (Tk.5394/ton).The results revealed that the estimated average postharvest losses were 14.11% and 9.61% at farm and traders’ level respectively. At farm level, these losses occurred during harvesting, sorting & grading, and transportation. Harvesting losses were due to cracking, bruising, compression, and disease and insect infestation. The highest loss was recorded at retail level (4.64%) followed by Bepari (3.95%). Farmers and Farias used different local carriers, whereas trucks and pick up van were used by Bepari to transport mango from assemble markets to urban wholesale markets. Major marketing problems in the supply chain were delayed sale and lack of buyers.

Keywords: Mango, Supply chain, Postharvest loss, Postharvest handling, Marketing cost, Marketing margin

Location: Chapai Nawabganj

Start Date: 00-08-2015

End Date: 00-09-2015

Program Area: Socio-economic and Policy

Non-commodity: Profitability

Objectives:

the study was conducted with the following objectives:
i.   To investigate the supply chain of mango marketing;
ii.   To estimate the marketing costs and margins at different stakeholders levels in mango supply chains;
iii.   To assess the postharvest losses of mango at producers’ and traders’ level; and
iv.   To identify the problems and constraints in mango supply chain.

Methodology:

Study area selection: Mango is an important fruit of Bangladesh. It grows more or less every parts of the country. However, Chapai Nawabganj, an intensive mango growing district, was purposively selected for this study. The district was selected in consultation with the personnel of Department of Agricultural Extension (DAE) and the fruits scientists of Bangladesh Agricultural Research Institute for administering field and market survey. Again, two suitable Upazilas Shibgonj and Bholahat were selected in terms of the availability of data, convenience of data collection, and easy accessibility.
Sampling procedure and sample size: At first, a complete list of mango farmers was prepared with the help of DAE personnel. A total of 30 mango farmers (15 from each Upazila) were randomly selected from the list for interview to collect primary data. It was planned that in total 75 key actors in the mango supply chain (i.e. 15 each for Faria, Bepari, retailer, Arathdar and consumer) will be selected and interviewed, but due to the unavailability of some key actors the actual number of sample size was 68. All the actors were randomly selected and interviewed from different assemble, wholesale, and retail markets levels (i.e. Upazila/district/Dhaka City).
Period of study: Primary data were collected by interviewing mango farmers and traders using two structured and pre-tested interview schedules during August- September, 2015. The researcher himself along with trained enumerators collected data and information for this study.

Source of Information: Bangladesh J. Agril. Res. 43(3): 471-487, September 2018 ISSN 0258-7122 (Print), 2408-8293 (Online)

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Mango is one of the popular fruits in Bangladesh. Due to the lack of appropriate pre- and postharvest measures, a plenty of mangoes are blemished every year. A number of middlemen are involved in the mango supply chain. Mango marketing in different chains is profitable, but it faces different problems in various stages of its marketing. However, this study identifies eight supply chains for mango marketing. The longest and dominant channel is Farmer>Bepari>Urban Arathdar> Urban Retailer>Urban Consumer. All the stakeholders in the mango supply chain added a good amount of net margin. Faria receives the highest net margin due to lower marketing cost and spoilage followed by retailer and Bepari. The marketing cost of mango for Bepari is the highest than the Faria and retailer due to transportation cost because they cover a long distance. Farmers and Farias use different local carriers like bicycle, rickshaw, and van (manual cart) to transport mango. Trucks and pick up van have been mostly used by Bepari to transport mango from assemble markets to urban wholesale markets. The average postharvest losses are 14.11% and 9.61% at grower and traders’ level respectively. These losses occurred due to cut, cracks, bruising, insect-pest infestation, which are discarded during sorting & grading after harvest. Transportation and delayed sale are the two main causes of losses at traders’ level. Major marketing problems in the supply chain are delayed sale and lack of buyers.

Knowledge Management: Journal