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Role of Social Media in Advancement of Aquaculture in Bangladesh: Potentials and Challenges

MD RAJIBUL ISLAM
Corresponding author:
Faculty of Fisheries, Sylhet Agricultural University, Sylhet, Bangladesh

IFTEKHAR AHMED FAGUN
Department of Aquatic Resource Management, Sylhet Agricultural University, Sylhet, Bangladesh

SAKIB TAHMID RISHAN
Faculty of Fisheries, Sylhet Agricultural University, Sylhet, Bangladesh

Abstract/ Executive Summary:

Aquaculture production contributes 56.24 percent of the total fish production in Bangladesh. The study was conducted to explore the role and feasibility of social media in the advancement of aquaculture in Bangladesh and its potentiality and challenges. Nowadays internet is used by 57.2% of total population of Bangladesh. Social media has become ubiquitous and social capital allows a person to draw on resources from other members of the networks to which he or she belongs. To collect empirical data a number of qualitative and quantitative tools such as questionnaire interviews, focus group discussion and oral history from different stakeholders were employed. The study identified 40 communities about aquaculture techniques, systems and information sharing on Facebook, the most popular social media in Bangladesh. Bangladesh is a country consisting of different remote areas such as Haor regions, hilly regions are not easily accessible for physical extension work of fisheries and aquaculture. Establishing social media as a bridge between extension organizations and fish farmers can contribute to make more profitable and sustainable aquaculture sector. On the other way, social media can play important role in fisheries and aquaculture research field. Based on literature review, interviews from different stakeholders the research analysis has proposed a conceptual framework for potentiality of social media in the advancement of aquaculture in Bangladesh. The study has also identified the challenges of the establishment of social media as a tool for aquaculture extension service and prepared some recommendations. The study has found, Social media can be used to spread new techniques and cultural practices to the field. The building community network, developing community infrastructure and community-based fisheries management will be also easy to implement through the utilization of social media.

Keywords: Social Media, Aquaculture, Framework

Location: Sylhet, Sunamganj, Baniachong Upazila of Habiganj and Bogra districts, Bangladesh

Start Date: 00-01-2019

End Date: 00-07-2019

Program Area: Animal Health and Management

Commodity: Aquatic animal, Socio-economic status, Agriculture

Objectives:

To assess the present status of utilizing social media for the development of aquaculture in Bangladesh. The study also identified the role of social media in developing this sector, its potentials, and its challenges.

Methodology:

Study site and period: The geographical areas considered in the study as the potential for utilizing social media as an extension tool where physical access is going tough. Sylhet, Sunamganj, Baniachong Upazila of Habiganj and Bogra districts were the study sites. The study period was January to July 2019. Data acquisition and analysis: Primary data were collected through in-depth individual interviews with different stakeholders. A hundred interviews were done with 70 interviews from fish farmers, 15 interviews from extension personnel and 15 interviews from academic personnel. Interviews were semi-structured and also gave chance for a free-flowing chat. The empirical data were tabulated and analyzed through Microsoft excel (version 2016).

Source of Information: Bangladesh J. Fish. (2020) 32(1) (Supplement) : 207-212

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The study identified 40 communities about aquaculture techniques, systems and information sharing on Facebook, the most popular social media in Bangladesh. Bangladesh is a country consisting of different remote areas such as Haor regions, hilly regions are not easily accessible for physical extension work of fisheries and aquaculture. Establishing social media as a bridge between extension organizations and fish farmers can contribute to make more profitable and sustainable aquaculture sector. On the other way, social media can play important role in the fisheries and aquaculture research field. Based on literature review, interviews from different stakeholders the research analysis has proposed a conceptual framework for the potentiality of social media in the advancement of aquaculture in Bangladesh. The study has also identified the challenges of the establishment of social media as a tool for aquaculture extension service and prepared some recommendations. The study has found, Social media can be used to spread new techniques and culture practices to the field. The building community network, developing community infrastructure and community-based fisheries management will be also easy to implement through the utilization of social media. Keywords: Social Media, Aquaculture, Framework

Knowledge Management: Journal