Mohammad Shamsuddoha
PhD Research Student
Graduate School of Business, Curtin University, Perth, Western Australia
Environment, Reverse supply chains, poultry industry, Bangladesh
Animal Health and Management
Poultry, Farming System
This paper uses observation tools to generate a reverse supply chain process model for the Bangladesh poultry model in light of economic, social and environmental benefits and impacts. Both primary and secondary information has been used in this study. Primary information was collected between February 2009 and March 2009, mainly through in-depth interviews with sample respondents. The respondents included three poultry entrepreneurs who have had long business experience in this industry. These three entrepreneurs are the owners of Nahar Agro Complex Limited, Mirarsharai Poultry Farms Limited and Paharika Hatcheries Limited. Secondary data were collected from refereed journal articles, statistical yearbooks and NGO reports. As an important sub-sector of livestock production, the poultry industry in Bangladesh plays a crucial role in economic growth and simultaneously creates numerous employment opportunities (Shamsuddoha and Sohel 2008a). Again, poultry plays a key role in the country’s economy through its direct or indirect involvement of about 73% of people living in rural areas. Bangladesh has a long history of poultry rearing under traditional backyard farming practices (Reneta Statistical Year Book, 2005). Poultry is dominated by backyard local chickens (Desi or local), which mostly survive through a natural scavenger system (Nielsen 2007). Poultry is one of the substitutes in connection with the development of Bangladesh (Shamsuddoha and Sohel 2008b). The poultry industry, as a fundamental part of animal production, is committed to supply the nation with a cheap source of good quality nutritious animal protein in terms of meat and eggs (Shamsuddoha 2010). Supply chain management expanded from its conventional focal point of forward flow of materials, components and products to clearly address the disposal, recycling, reconditioning and remanufacturing of used products (Kocabasoglu, Prahinski, and Klassen 2007). The supply chain planning in reverse logistics of end-of-life (EOL) products embraces many different characteristics of environmentally conscious manufacturing, including disassembly, reuse, recycling, and remanufacturing (Gungor and Gupta 1999). In contrast, the reverse supply chain (RSC) refers to the series of activities necessary to retrieve a product from a customer and either dispose of it or recover value (Guide and Van 2002; Prahinski and Kocabasoglu 2006). Most reverse supply chains are organized to carry out five key processes of the product acquisition, reverse logistics, inspection and disposition, remanufacturing or refurbishment and marketing (Blackburn et al. 2004). Again, the reverse supply chain (RSC) refers to the series of activities necessary to retrieve a product from a customer and either dispose of it or recover value (Prahinski and Kocabasoglu 2006). In the poultry industry, there is no option of product retrieval, return or reconditioning in the usual sense, as most chicken products are perishable. However, there are immense opportunities to reuse or recycle poultry wastage. By reusing poultry wastage, industries can make valuable products like fertilizers, bio-gas, pillows, charcoal, and bakery items. This kind of wastage conversion will help to maintain our environment and will add value at the customer end of the product cycle. Most companies operate their businesses for the sake of profitability. This is why companies often examine and assess market feasibility related to existing product demand, future trends, diversified prospects, changing customer behaviour, and economic and societal impacts. These issues are all influenced by the production process, existing final products, environmental hazards, changes in costs, customer buying power and changes in government rules and regulations. The poultry industry in Bangladesh is not an exception to these concerns when it comes to the consideration of profitability.
CGSB Research Forum, Refereed Papers, 24 & 25 March 2011, ISBN: 978-0-9871089-0-6
Report/Proceedings