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Farmers’communication Exposure and Knowledge in Poultry Farming

M. A. Sayeed Bhuyian
MS Fellow
Department of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh,Bangladesh

Abstract/ Executive Summary:

The main purpose of the study was to analyse the farmers’ communication exposure and knowledge in poultry farming. The research was conducted in three selected unions of Bhaluka upazila under Mymensingh district. Each of the six selected characteristics of poultry farmers namely age, education, family size, family education, farm size and organizational participation are the independent variables; while farmers’ exposure to communication media for poultry production and farmers’ knowledge on poultry were the two dependent variables. In case of farmers’ exposure to communication media for poultry production, majority of the farmers (54 percent) had low exposure to communication media, while 46 percent had medium exposure and none of them had high exposure. In the case of poultry farming knowledge, majority of the farmers (57 percent) had medium knowledge while 29 percent of them had low knowledge and only 14 percent had high knowledge. Tests of hypotheses indicated that education of the farmers was positively related to communication exposure for poultry production while the rest independent variables had no relationship with any of the dependent variables.

Keywords: Communication, Exposure, Knowledge, Poultry farming

Location: Mymensingh

Start Date: 00-00-0000

End Date: 00-00-0000

Program Area: Knowledge Management

Commodity: Poultry

Objectives:

To analyse the farmers’ communication exposure and knowledge in poultry farming.

Methodology:

Total 10 (ten) villages from 3 (three) unions namely Habirbari, Kachina and Mallikbari union all under Bhaluka upazila of Mymensingh district were purposively selected as the locale of research. All the poultry farmers of those villages constituted the population for this study. The researcher did not find enough poultry farmers. So, all the respondents were taken as a sample of the study. With the final interview schedule and tests, data were collected from 56 farmers. All possible efforts were made the purpose of the study to respondents in order to get valid and pertinent information from them. Data were then coded into a master coding sheet. These were then compiled and analyzed in accordance with the objectives of the study. The first dependent variable “exposure to communication media on poultry farming” was defined as one’s extent of exposure to the medias for poultry production message over a year prior to data collection. The extent of contact of a respondent was, therefore, determined by adding the total responses against the extension medias. The second dependent variable “Knowledge in poultry farming “was measured using a test that was consisted 20 items where 10 were on multiple choice format and the rest 10 were on “true-false” format. A score of one was given for correct answer and zero for no or no answer. Also there was no scope for assigning partial score. Thus, the total score of a respondent could range theoretically from 0 to 20 where 0 indicating no knowledge at all and 20 indicating highest level of knowledge on poultry farming. In studding relationship between variables, research hypothesis are formulated which stated anticipated relationship between the variables. The statistical measures used in the study were frequency distribution, range, mean, percentage, standard deviation and rank order. Tables and bar graphs were used to find out the meaningful result. In order to explore the relationships between the exposure to communication media and knowledge level for poultry production and the selected independent variables, co-efficient of correlation (r) was measured. Five percent (0.05) level of significance was used as a basis for rejecting any null hypothesis.

Source of Information: J. Bangladesh Agril. Univ. 11(2): 177–182, 2013

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

It may be concluded that people in the study area had comparatively low social participation. Findings revealed that the exposure to communication media for poultry farming had a positive and significant relationship with only education. It may thus be concluded that education has been the precursor of communication behaviour of the farmers to all the media.

Knowledge Management: Journal