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Marketing Channel, Margin, and Price Behavior of Egg in Selected Areas of Gazipur District

Mr.Md. Moniruzzaman
Associate Professor
Department of Agribusiness and Marketing, Bangladesh Agricultural UniversityMymensingh-2202Bangladesh

Abstract/ Executive Summary:

The present study was undertaken to examine the marketing channel, marketing margin, seasonal price variation, problems and probable solutions of egg marketing in Gazipur district. The sample size of the study was 55 which included 15 layer farm owners and 40 egg traders selected purposively. Data were collected from both primary and secondary sources. In egg marketing system five different channels were identified. The average marketing costs for layer farm owner, arathder, wholesaler, wholesaler cum retailer and retailer were Tk. 3.23, Tk. 20.60, Tk.16.34, Tk.13.09 and Tk. 12.51 per 100 eggs, respectively. The net marketing margins for arathder, wholesaler, wholesaler cum retailer and retailer were estimated at Tk. 9.40, Tk.13.60, Tk. 21.91 and Tk. 32.50. Price was the highest in the month of July and lowest in the month of December. There was a wide seasonal price variation of egg in the selected markets due to change in demand and supply at different times of the year. The study identified some problems of layer farming and marketing of egg, and suggested measures for solving these problems.

Keywords: Marketing channel, egg, Marketing margin, Price behavior

Location: Gazipur, Rajshahi, Chittagong, Sylhet, Khulna and Mymensingh

Start Date: 01-04-2010

End Date: 31-12-2011

Program Area: Socio-economic and Policy

Non-commodity: Efficiency

Objectives:

1). To determine the marketing costs and margins of egg in different channels, 11). To analyze seasonal price variation and 111). To identify the problems of egg production and marketing and suggested measures for improvement of egg marketing.

Methodology:

The present study is based on primary and secondary data. The survey method for the present study involved the following steps: i) Selection of the study area: The study was conducted in Shreepur Upazila and different markets in Gazipur district for collecting farm and trader’s level data. Dhaka, Gazipur, Rajshahi, Chittagong, Sylhet, Khulna and Mymensingh districts markets were also considered for analyzing seasonal price variation. ii) Selection of sample and sampling technique: For the different stages of egg marketing, samples of egg farmers and traders were purposively selected in order to meet the objectives of the study. The total sample size was 55 of which 15 egg farmers, 6 arathder, 10 wholesalers, 5 wholesaler cum retailers, 16 retailers and 3 faria were selected for interviewing from the study area. iii) Collection of data: The data were collected both from primary and secondary sources for the study. Primary data were collected by the researcher himself in the month of September in 2011 through face to face interview with the selected respondents in the study area. Farm level primary data were collected from Shreepur Upazila of Gazipur district and traders level primary data were collected from five market (Gazipur market, Mauna bazar, Bourt bazar, Sreepur bazar and Tongi bazar) of Gazipur district. Secondary data were also accumulated from FAO publication, official records, books, journals and from the various statistical year books. The weekly average wholesale prices of eggs of various markets like Dhaka, Gazipur, Rajshahi, Chittagong, Sylhet, Khulna and Mymensingh from 2000 to 2010 were collected from Department of Agricultural Marketing (DAM). Latter it was converted into monthly figures.Depreciation method was used for determining the cost of cage. For estimating seasonal price variation ratio to moving average method was used.

Source of Information: J. Bangladesh Agril. Univ. 11(2): 277–284, 2013, ISSN 1810-3030

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The findings suggest that there is a wide scope for the development of layer farming and egg trading in this country. Development of this enterprise is helpful in employment generation and poverty alleviation of the country. The study also recommends that the expansion of layer farming and egg marketing is necessary for the creation of employment both in rural and urban areas. Government, private entrepreneurs and different NGOs can play an important role for development of egg production and marketing in the country.

Knowledge Management: Journal