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Reception of Information by the Sugarcane Growers in Adopting Improved Varieties

M.A. Uddin
Department of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh- 2202, Bangladesh

M.H. Rashid
Department of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh- 2202, Bangladesh

M.R. Karim
BAU Extension Centre, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Abstract/ Executive Summary:

This article attempts to determine i) the selected characteristics of the sugarcane growers; ii) their extent of reception of information in adopting improved varieties and iii) to explore relationships between the selected characteristics of the growers and their extent of reception of information. Data were collected from 105 sugarcane growers of 15 villages under Kushna union of Jhenaidah district in April 1992 by using a structured interview schedule. Reception of information by the growers was based on 10 related information of adopting improved variety and each of this was measured by a three point Likert type scale designed with responses namely, frequently, occasionally and not at all and assigned weights were 2, 1 and 0 respectively. Score of a respondent could range from 0 to 2 for one information and 0 to 20 for ten information. Based on the scores, sugarcane growers were classified into low, medium and high reception category. More than one-half (55%) of the cane growers were found in the low reception, over two-fifth (43%) medium and only 2% high reception. Chi-square test revealed that age, education, farm size, agricultural knowledge, income, extension contact, organizational participation, cosmopoliteness and innovativeness of the sugarcane growers had relationships with their reception of information in adopting improved varieties of sugarcane.

Keywords: Information reception, Sugarcane growers, Improved varieties

Location: Kushna union of Jhenaidah district

Start Date:

End Date:

Program Area: Socio-economic and Policy

Commodity: Sugarcane

Objectives:

i) To characteristics of the sugarcane growers.

ii) To determine the extent of reception of information in adopting improved varieties.

iii)To explore relationship between the selected characteristics of the growers and their extent of reception of information.

Methodology:

The population of this study consisted of 1100 sugarcane growers in 15 villages of Kushna union of Jhenaidah district. Of these, 10 villages were selected at random. In the second step, 15 percent of the sugarcane growers of each selected villages were selected by proportionate random sampling method. Thus 105 selected growers constituted the sample of the study. Data were collected in April 1992 using an interview schedule. Information reception of the sugarcane growers in adopting improved varieties was the principal focus in this study. Ten useful information related to adoption of improved varieties of sugarcane were used to determine the reception of information of the growers. Each of this was measured by a three-point Likert type scale with responses namely, frequently, occasionally and not at all and assigned weights were 2, 1 and 0 respectively. Score of a respondent could range from 0 to 2 for one information and 0 to 20 for ten information on improved varieties of sugarcane. Nine selected characteristics of the sugarcane growers namely, age, education, agricultural knowledge, farm size, income, extension contact, organizational participation, cosmopoliteness and innovativeness were the independent variables and the extent of reception of information related to adoption of improved variety was the dependent variable in this study. Chi-square analysis was conducted to explore the relationships between the independent and dependent variables.

Source of Information: Bangladesh J. Agril. Sci. 23(1): 57-60, January, 1996

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

More than one-half (55%) of the cane growers were found in the low reception, over two-fifth (43%) medium and only 2% high reception. Chi-square test revealed that age, education, farm size, agricultural knowledge, income, extension contact, organizational participation, cosmopoliteness and innovativeness of the sugarcane growers had relationships with their reception of information in adopting improved varieties of sugarcane.

Knowledge Management: Journal