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Relationship Between the Characteristics of the Farmers and Their Exposure to Interpersonal Sources of Communication in Masagana-99 Programme.

M.M. Huque
Bangladesh Agricultural Un1versity, Mymensingh-2 202, Bangladesh.

M.R. Karim
Bangladesh Agricultural Un1versity, Mymensingh-2 202, Bangladesh.

Abstract/ Executive Summary:

The present study was done to explore the extent of communication with the four selected interpersonal sources of M-99 farmers. The sources were: Supervised Credit Technician (SCT) of the Rural Bank, Commercial dealer of farm inputs, neighbor and relative, and demonstration. The study was done in Bay municipality of the Philippines with 110 rice farmers for M- 99 program. Findings of the study showed that the communication Role Index x (CRI) of the neighbor and relatives was highest (243). This was followed in descending order by those of the commercial dealer (122), Supervised Credit Technician (87). and demonstration (32). Thus informal personal source was most Important in the communication network at the village level. However , among the formal person.al sources, the role of commercial dealer could be considered as somewhat satisfactory y and those of Supervised Credit Technician and demonstration as unsatisfactory. Farmers' cosmopolite ness was significantly related to their contact with commercial dealer and neighbor and relatives and opinion leadership had also significant relationship with their contact with neighbor and r relative. None of the farmers' seven characteristics was related to their contact with demo

Keywords: Masagana- 99, Interpersonal media, Communication, Role Index

Location:

Start Date:

End Date:

Program Area: Socio-economic and Policy

Non-commodity: Social status

Objectives:

1. To assess M-99 farmers' exposure to four selected communication sources.

2. To explore the relationships between M-99 farmers' selected characteristics and their exposure to each of the source:

Methodology:

The Philippines grows rice in the Wet (May-October) and Dry (November-April) seasons. The M-99 programme began its First phase in the Wet season of 1973 and continued over the years. Data for this study were collected in reference to Phase XVI when the programme became sustained in the farming system of that country.Bay municipality in Laguna province of the Philippines was the locale of study. TheM-99 programme covered nine barrios (villages) of this municipality where 625 farmers grew rice in its XVI phase. Of the nine barrios, five were randomly selected in which 552 rice farmers were covered by this program. Twenty per cent farmers were selected from each village following simple random technique which gave 110 farmers as respondents. An interview schedule was used as the data gathering InStrument.Each of seven characteristics of the farmers constituted an independent variable and exposure to each of the four selected Interpersonal sources of communication was a dependent variable. The extent of which a farmer contacted a particular source in the whole season was taken a's his exposure levei With that source. A score of one, two, three and four were assigned when a farmer had a contact on the whole season, on a monthly basis, on a fortnightly basis and on a weekly basis, respectively.

Source of Information: Bangladesh J. Agril. Sci. 23( 2): f09-114, July, 1996 ISSN 0379-4296

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Finding shows that 41 percent of the farmers had contact with the Super vised Credit Technicians (SCT) of the Rural Bank for message in the season concerned. The highest proportion of the farmers ( 18o/o) had contacted once in the whole season, and the ·CRI of the Supervised Credit Technician was found to be 87 only. Thus, the communication role of the SCT could be considered as unsatisfactory .Communication Exposure to Commercial Dealer: 78% of the farmers had contact with commercial dealer and the highest proportion (53%) had contact on the season basis. Interestingly none had contact on weekly basis. The CRI of the commercial dealer was 122 which could be considered as somewhat satisfactory.Communication Exposure to Neighbor and Relative: Data show that the highest proportion (79%) of the farmers had contacted their neighbor and relatives in the season concerned. The CRI for neighbor and relative became highest (243) and thus the role of this source was considered as satisfactory.Communication Exposure to Demonstration: Several demonstration plots of the Bureau of Agricultural Extension, commercial agencies and the International Rice Research Institute were established within the vicinity of the study area.

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