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Marketing of Chilli in Bogra District-an Economic Analysi S

S. K. Raha
Department of Cooperation and Marketing, Bangladesh Agricultural University, Mymensingh

M. L. Rahman
Department of Cooperation and Marketing, Bangladesh Agricultural University, Mymensingh

M. N. Rahman
Department of Cooperation and Marketing, Bangladesh Agricultural University, Mymensingh

Abstract/ Executive Summary:

Chilli is an important crop in Bangladesh. The study revealed some basic information on production, marketing and the related constraints. Data were collected from 50 intermediaries of 4 markets and 30 farmers of 10 villages of Bogra district during the period of December 1987 to April 1988. Among problems identified poor transportation, lack of storage and marketing facilities were of high priority. Producers' share in consumers' price could be increased by direct selling to Paikars through farmers cooperatives or groups

Keywords: Marketing, Technology. Chilli

Location: Bogra

Start Date: 01-12-1987

End Date: 30-04-1988

Program Area: Socio-economic and Policy

Non-commodity: Performance

Objectives:

The specific objectives of this paper are : i) to find out per hectare cost and return of chilli production; ii) to measure the marketing margins in the chilli marketing and also to measure farmers' share on consumers' price. and iii} to identify the constraints to production and marketing of chilli.

Methodology:

Data were collected during the period from December 1987 to April 1988. Ten villages-five each from Sariakandi and Gabtali Thanas of Bogra district-were selected. The villages are Jogasa, Jor-shemul, Kotubpur Sotanara, Bashata Baliadinghi, Malandanga, Mohesuban Kolakopa and Kotamohin. By using conveniance sampling 30 chilli growers were selected from these villages. In addition, 50 chilli intermediaries were selected from 4 markets namely Toroni, Gosaibari, Jorgosa and Sariakandi. Farmars were classified into three farm size groups i.e. small (0 51 to 1 ha), medium ( 1.01 to 2 ha ) and large (above 2 ha). The intermediaries included 15 Farias,15 Paikars, 5 Aratdars and 15 retailers. Two sets of interview schedules were used to collect data from farmers and intermediarias.

Source of Information: Bangladesh J. Agril. Sci. 20 (2): 331-338, July, 1993

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Irrespective of the farm size, the farmers' returns for both green and dried chilli could be increased by selling directly to Paikars through cooperatives. Marketing of dried chilli was more profitable than that of green chilli but the small farmers could not reap the benefits due to poor retention power and compulsion to sell immediately after harvest. Providing institutional credit to small farmers and developing cheap chilli drying technology may therefore be an important policy step in this regard.

Knowledge Management: Journal