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Economic Analysis of Marketing of Coconut in the Coastal Areas of Bhola District

M. A. Bari
Department of Co-operation and Marketing, Bangladesh Agricultural University, Mymesingh

M. I. A. Miah
Department of Co-operation and Marketing, Bangladesh Agricultural University, Mymesingh

A. F. M. Fazlul Huq
Department of Co-operation and Marketing, Bangladesh Agricultural University, Mymesingh

Abstract/ Executive Summary:

This study aimed at evaluating certain economic aspects of matketing of coconut at the upazilas of Bhola and Daulatkhan in Bangladesh. Data were collected from producer-sellers. wholesalers and retailers. Results proved that transportation cost was the highest cost component. Retailers received the highest share of profit. Marketing of the crop was found to be moderately efficient. The study identified pertinent problems which were suggested to be reduced to improve the production and marketing of coconut in the selected areas and in the country.

Keywords: Marketing system, Cost margins and Efficiency

Location: Bhola district

Start Date:

End Date:

Program Area: Socio-economic and Policy

Commodity: Coconut

Objectives:

To have an understanding of the various problems faced during the production of coconut and its marketing.

Methodology:

Bhola district was selected purposively as the study area. Ten coconut markets were selected at random from two upazilas viz., Bhola and Daulat khan having five markets in each upazila. From the selected markets a list 100 producer-sellers, 25 wholesalers and 50 retailers was prepared before hand. Thirty individuals taking ten from each group were again selected at random to be respondents of the study. An interview schedule was pre pared for collecting necessary data. The schedule contained questions relating to marketing, marketing channel, costs and margins including problems in coconut business. Both open-ended and closed questions were included. Data for the present study were collected directly from the selected respondents in mid. 1997 through a face-to-f ace interview method. The authors themselves collected data by interviewing the selected respondents at places where they found convenient. Simple descriptive methods of tabular analysis was used in the study. Percentages, ratios and averages were used in order to fit the data as per objectives of the study.

Source of Information: Bangladesh J. Agril. Sci. 18 (1): 91-96 January,1991

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The results indicated that the marketing of coconut was moderately efficient, while the efficiency at retail level was high. As regards operational or technological efficiency it was found that there provided no facility of this kind in the marketing of coconut.

Knowledge Management: Journal