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Status and Economics of Three Fresh Fish Markets in the North-west Region of Bangladesh

F. A. Flowra
Dept. of Fisheries, University of Rajshahi, Bangladesh

M. M. Afroze
Dept. of Fisheries, University of Rajshahi, Bangladesh

M. A. Salam
Dept. of Fisheries, University of Rajshahi, Bangladesh

M. A. R. Joadder
Dept. of Fisheries, University of Rajshahi, Bangladesh

M. A. S. Jewel
Dept. of Fisheries, University of Rajshahi, Bangladesh

Abstract/ Executive Summary:

A study was conducted to analyze the status of fish marketing system in Parbatipur upazilla of Dinajpur district in the northwest region of Bangladesh during December 2010 to May 2011. The marketing chain from farmers to consumers in all the three fish markets was found to pass through a number of intermediaries. Four types of marketing channel were identified. The average marketing cost of retailer was 3.69 Tk/kg. The net marketing margin of the retailers for Indian major carps and Exotic carps were 8.42 and 19.17 Tk/kg, respectively. Seasonal variations in prices were observed with the highest in summer (March to May) and the lowest in winter (December to January). A number of constraints were identified. The infrastructure, transportation and packaging facilities were not satisfactory and sufficient in all the three fish markets under survey.

Keywords: Marketing chain, Pricing, Marketing cost, Net marketing margin, Constraints.

Location: Natun bazar, Puratun bazar and Ambari bazar of Parbatipur upazilla in Dinajpur.

Start Date: 00-12-2010

End Date: 00-05-2011

Program Area: Socio-economic and Policy

Non-commodity: Data collection and collation, Market analysis

Objectives:

To know the status of prevailing fish marketing system; and
To identify the marketing inefficiencies and economics of fish market in Parbatipur upazilla.

Methodology:

The data for this study were collected by questionnaire interviews through simple random sampling method. A total of 45 fish traders (15 from each market) and 30 consumers (10 from each market) were selected randomly for interview. In each market around 20-35 retailers were involved. For the present study questionnaires were prepared and were pretested and moderated for collecting the information. The data were analyzed and the parameters were obtained using the following formula:
i. Market margin = Sale price – Purchase price
ii. Net marketing margin = Market margin – Marketing cost
iii. Farmer’s share (%) = (Farm price/Final retail price) X 100
iv. Intermediaries’ share (%) = (Intermediaries’margin/Final retailprice) X 100
v. Faria’s or Bepari’s share (%) = (Faria’s or Bepari’s margin/Final retail price) X 100
vi. Paiker’s share (%) = (Paiker’s margin/Final retail price) X 100
vii. Wholesaler’s share (%) = (Wholesaler’s margin/Final retail price) X 100
viii. Retailer’s share (%) = (Retailer’s margin/Final retail price) X 100

Source of Information: The Agriculturists 11(1): 24-32 (2013) ISSN 2304-7321 (Online), ISSN 1729-5211 (Print), A Scientific Journal of Krishi Foundation

Article Link (Online Journal): http://banglajol.info/index.php/AGRIC/article/view/15238/10802

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Fish farming is regarded as an industry but the fish farmers hardly get any chance to communicate directly with the consumers. Again, there are also a lot of constraints or limitations in the form of poor sanitary conditions, inadequate infrastructure, lengthy marketing channel, higher transport cost, unstable production and price, political disturbance etc. which hampered the real marketing system. As such, special care should be taken in handling, packaging and transportation of fish before placing fresh fish for sale to the consumers. Government (GO) and Non Governmental Organizations (NGOs) should therefore take effective steps and programmes to develop fish marketing system. If proper step is taken, it will be fruitful to remove poverty, ensure food safety and protein demand, and to develop the socio-economic condition of the people associated fish market- either consumer or seller or both.

Knowledge Management: Journal