Agricultural Research Management Information System

Home
Research Summary
Search
About Us
- ARMIS
- Brochure
Contact Us
Report
User Request
Data Input
Help
- Operation Manual
  - PDF
  - Video
- Program Area & Commodity
We have reached 37600 number of research entries at this moment.

- Logout

Research Detail

Home
Research
Detail

Investigation on Fish Marketing Pattern in Mymensingh

P. K. Goon
Department of Aquaculture, Bangladesh Agricultural University, Mymensingh

K. J. Chandra
Department of Aquaculture, Bangladesh Agricultural University, Mymensingh

N. Sultana
Department of Aquaculture, Bangladesh Agricultural University, Mymensingh

Abstract/ Executive Summary:

An investigation was carried out on fish marketing system of Mymensingh town to find out different marketing channels, fish trading, marketing cost and margins of fish at different levels. The investigation was conducted from October, 2010 to September, 2011 in sixteen markets of Mymensingh town. In Mymensingh town a large number of people were involved in the fish marketing channel as bepari, aratdar, paiker and retailer. Paiker and bepari bought fish from producer and finally sold fish to retailer through aratdar. In the study area it was estimated that total marketing cost of fish for aratdar was Tk. 1.32, paiker, Tk. 6.05, and retailer, Tk. 1.83 per kg of fish. Cost item of fish for different intermediaries was Tk. 10.49 total. The highest marketing costs (Tk. 6.05) were for paiker because they had paid higher aratdari commission and higher transportation cost. Average Net profit was Tk. 3.19 for paikers at peak period and Tk. 3.36 at lean period, for aratdars Tk. 1.60 at peak period and Tk. 1.75 lean period and for retailers Tk. 5.06 at peak period and Tk. 6.24 at lean period per kg of fish. Ilish (Tenualosa ilisha) had high demand to consumers and available in the market with approximate price of Tk. 250 to Tk. 300 per piece.

Keywords: Marketing system, Marketing costs, Margins

Location: Fish markets of Mymensingh town

Start Date: 00-10-2010

End Date: 00-09-2011

Program Area: Animal Health and Management

Non-commodity: Market analysis

Objectives:

1. To evaluate the existing marketing system of fish, to estimate marketing costs and margins at different levels, to analyze the price variation of fish at lean and peak period and to identify problems to suggest for the improvement fish marketing system.

Methodology:

The study was based on market survey obtaining information through a sample survey among fish intermediaries. Fish markets of Mymensingh town were selected as areas study. In Mymensingh town there are about 20 fish markets. Among them data was collected from 16 fish markets. The traders who dealt with fish trading were categorized into three groups, namely Bepari, Aratdar and Retailer. Data were collected from them through interview. For this study to fulfill the research objectives, an interview schedule was prepared to collect data from traders. The data were collected for one year from October, 2010 to September, 2011. Two days were selected to collect data in a week. The main target group was Beparies, Aratdar and Retailer. By using interview schedules the researchers collected the relevant data from the selected intermediaries through face to face interview.

Source of Information: J. Environ. Sci. & Natural Resources, 5(1): 61-68, 2012; ISSN 1999-7361

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

To improve and developed the marketing channel, physical marketing facilities should be increased and unnecessary and unexploited middlemen should be eliminated from the marketing channel.

Knowledge Management: Journal