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Research Detail

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M.A.MATIN
Senior Scientific Officer
Agricultural Economics Division, BARI, Joydebpur, Gazipur-1701, Bangladesh

M.A. BASET
Principal Scientific Officer
Agricultural Economics Division, BARI, Joydebpur, Gazipur-1701, Bangladesh

Q.M ALAM
Chief Scientific Officer
Agricultural Economics Division, BARI, Joydebpur, Gazipur-1701, Bangladesh

M.R. KARIM
Principal Scientific Officer
Agricultural Economics Division, BARI, Joydebpur, Gazipur-1701, Bangladesh

M.R. HASAN
Scientific Officer
Agricultural Economics Division, BARI, Joydebpur, Gazipur-1701, Bangladesh

This study was carried out to identify the most efficient and suitable marketing channels of mango in some selected areas of Bangladesh by using primary data collected randomly from 90 farmers and 55 traders. Out of 55 traders, 15 were Bairals, 15 were Beparis. 9 Aratdar (local), 6 Aratdar (urban), 10 Retailers (both local and urban). According to the volume of mango handled and longevity or participation of the intermediaries in the channel, five major channels were identified as dominant in the study areas. The channel Farmer Bairal- Bepari-Aratdar (Dhaka)-Retailer (Dhaka)-Consumer ranked first. The results showed that channel V, Farmer-Retailer Consumer, possesses the highest marketing efficiency followed by channel IV, III, and II. The performance indicators revealed that the channel I and channel II were not relatively efficient in the mango producing regions. Unstable price of mango was the first rank problem in the study area. Establishment of mango processing plant in the intensive growing areas may be the remedy of the problem, which will ensure fair prices for the farmer.

  Mango marketing, Channels, Problem.
  Dinajpur, Chapai Nwabgonj and Meherpur area.
  00-06-2005
  00-08-2005
  Socio-economic and Policy
  Mango

i) To examine the economic efficiency of various mango-marketing channels through selected indicators and thereby determine the most efficient and suitable marketing Channel in the study areas.

ii) To identify the problems of marketing both at farmers’ and traders’ level.

Three important mango growing areas, namely Dinajpur, Chapai Nwabgonj and Meherpur districts were selected for the present study. Within the districts, Dinajpur sadar of Dinajpur, Meherpur sadar of Meherpur, Sibgonj thana of Chapai Nwabjonj were purposively selected for the study. Two villages of each upazila were selected with the help of agricultural extension personnel. From the selected villages, a list of mango growers was prepared. Total ninety farmers were selected randomly taking 30 farmers from each district. The intermediaries involved in the mango marketing were categorized into 5 groups viz., Bairals, Beparis, Aratdars (both local and urban), retailers (both local and urban). One primary and one secondary market were selected from each growing areas. From these production area, mango goes to the markets of Dhaka, Chittagong, and Khulna, Mymensingh and Comilla and other areas of the country. Wholesale and retail markets were selected from Dhaka and Gazipur, which were the major consuming areas. A list of intermediaries was prepared from the selected areas. From the list, 55 intermediaries were selected for this study. Out of 55 traders, 15 were Bairals, 15 were Beparies, 9 were Aratdar (local), 6 were Aratdar (urban) and 10 were retailers. Simple random sampling technique was used to select the farmers and intermediaries. Data were collected during the period of June to August 2005. Five perform a nce indicators were used for measuring different marketing channels. These indicators are (i) Percent of product run through the channel (I1 ). (ii) Producer’s share (I2 ), (iii) Marketing cost (I3), (iv) Middle mens’ margin(I4 ), (v) Price deviation i.e. differences of maximum and minimum prices of ma ngo in a month (I5 ). The cost of marketing was calculated a nd the lowest cost marketing channel was ranked I and that which has highest cost as the last. The same approach was followed in ranking the margin of middlemen in each channel. The deviation ( d) between the highest and lowest prices in each month in the respective channels were computed. The price equalization am ong all the categories of farm ers denote d = 0. That is, there is no price deviation among the farmers’ prices. If the differences are high, it implies highest price deviation and vice-versa.

  ISSN 0258-7122, Bangladesh J. Agril. Res. 33(3) : 427-438, September 2008
  
Funding Source:
1.  Government Budget:  
  

It is found from the study that if the farmers sell their mango directly to the ultimate consumers then they will get more benefit, hut it would not be possible because intermediaries were engaged to transfer mango from the farmers’ field to distant consumers. It may, thus can be concluded from the foregoing analysis that farmers’ shares seemed to be very low in channel I, II, and Ill, while cost of marketing and middlemen margins were high in these channels. To enhance the share of the farmers, development of channel IV situation should he given priority incentives by government to help to perform more marketing activities in their jurisdiction on the one hand and to create competitive conditions for the intermediaries in favour of the farmers on the other.

  Journal
  


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