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Development and Validation of Producer and Consumer Preference Model to Rice Varieties

Dr. Md. Ismail Hossin
PSO and Head
Agricultural Statistics Division, BRRI

Dr. Md. Shahjahan Kabir
Director (Administration and Common Service)
BRRI

Niaz Md. Farhat Rahman
SSO
Agricultural Statistics Division, BRRI

Dr. M.A.B. Siddique
CSO and Head
Agricultural Economics Division, BRRI

Abstract/ Executive Summary:

BR11, BR22 and BRRI dhan32, BR16, BRRI dhan28 and BRRI dhan29, BR9, BR16 and BR20 were found to be more preferable and cultivable varieties due to higher yield in T. Aman, Boro and Aus season respectively among the producers and producer cum consumers. Pure consumers were found to prefer rice varieties on the basis of tastiness, fine rice and availability of the varieties. Although, BRRI variety contributes about 90% of total production but it does not reflect in field label because of BRRI variety sale in different brand name, namely BRRI dhan28 sale as Nizersail and BRRI dhan29 as Jhingasail and Miniket etc. Three mathematical models have been developed for consumer and producer preference to rice varieties by using four locations/districts farmers’ data of Bangladesh in terms of rice deficit” and rice surplus area. These three models uses to determine factors affecting producers’ decision on varieties for rice cultivation and can provide an indication of the factors affecting consumers’ preference to rice varieties.

Keywords: Producer, Consumer, Rice, Model

Location: Gazipur, Dhaka, Dinajpur and Bhola

Start Date: 00-00-2012

End Date: 00-00-2013

Program Area: Socio-economic and Policy

Commodity: Validation

Objectives:

To determine factors affecting producers’ decision on the variety cultivation
To determine factors affecting consumers’ preference to rice varieties
To develop mathematical model for producers’, consumers’ and producer cum consumers preference to rice varieties

Methodology:

For this study four locations/districts i.e. Gazipur, Dhaka, Dinajpur and Bhola were selected. Gazipur and Dhaka (savar) were selected as "Rice deficit” area. Dinajpur and Bhola were selected as “Rice surplus” area. Fifty farmers were selected from producer, consumer and producer cum consumer from each location and the selected farmers were categorized into three groups such as

Farmer as a producer
Farmer as a consumer
Pure consumer (Consume rice from market)

The pure consumers were selected from the urban areas of Gazipur, Dhaka, Dinajpur and Bhola districts. Information was collected on the choice of varieties for production and consumption using a pre-designed questionnaire. Collected data will analyze using developed consumer preference, producer preference and producer cum consumer preference model.

Source of Information: BRRI Annual Report 2012-13,211-214, BRRI, Gazipur.

Article Link (Online Journal):

Funding Source:

1. Government

Budget:

Total Budget (Tk.) :

Achievement/Findings:

BR11, BR22 and BRRI dhan32, BR16 for T.Aman, BRRI dhan28 BRRI dhan29, for Boro and BR9, BR16 and BR20 for Aus were found to be more preferable and cultivable varieties due to higher yield among the producers and producer cum consumers. Pure consumers were found to prefer rice varieties on the basis of tastiness, fine rice and availability of the varieties.
Although, BRRI variety contributes about 90% of total production but it does not reflect in field label because of BRRI variety sale in different brand name, namely BRRI dhan28 sale as Nizersail and BRRI dhan29 as Jhingasail and Miniket etc.
Three mathematical models have been developed for consumer and producer preference to rice varieties in four locations/districts in terms of rice deficit” and rice surplus area. These three models uses to determine factors affecting producers’ decision on varieties for rice cultivation and can provide an indication of the factors affecting consumers’ preference to rice varieties.

Knowledge Management: Report/Proceedings