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Corporate Social Responsibility of Multi National Corporations in Bangladesh: a Study on Grameenphone.

S. M. Shafiul Alam
School of Business Studies, Southest University, Dhaka

Abstract/ Executive Summary:

This paper examines how multinational companies manage corporate social responsibility (CSR) in Bangladesh. It considers how the concept has come to be framed within business in Bangladesh, which is increasingly globalized. The discussion includes interviews with managers who deal with CSR issues and strategy and an analysis of published reports such as annual reports of consecutive five years. In looking at how CSR practice is being adopted and adapted by Multi National Corporations (MNCs) in Bangladesh, we can begin to see what implications arise from the fact that CSR is a Western-led concept and Bangladesh can be thought to be lagging behind in its understanding and adoption of CSR, in part because corporations do not necessarily state their policies as formally as might be expected. The paper also tries to explore current practices in CSR by the MNC Grameenphone.

Keywords: Corporate social responsibility, Multi-national corporation.

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Program Area: Knowledge Management

Non-commodity: Performance

Objectives:

Methodology:

The discussion includes interviews with managers who deal with CSR issues and strategy and an analysis of published reports such as annual reports of consecutive five years.The CSR practices have a normative basis, and those practices are both values-based and contextually determined. The CSR expectations, definitions and meanings are drawn from the context within which these occur. The review of literature presents the existing understanding of management of global CSR and several arising unanswered questions. It notes that the management of CSR in global firms involves internal coordination processes, as well as environmental influences at multiple levels of MNC operations, however these are less understood.This paper is organised around to reveal the importance of Corporate Social Responsibility as a lawful tool for organisations; therefore three different subjects of responsibility were met.- How CSR is used by companies in order to expand their market share/profit and competitiveness- How companies are trying to balance both parties’ interests, shareholders (profit) and stakeholders concerns for example reducing pollution omission.- How companies are adapting to local (country where they operate) set laws and rules and in this way trying to enhance sustainable development.In this way companies are interpreting its social responsibility in business and economical content; and when we look further in argumentation we recognise that company’s business perspective is overriding its social concerns in practice.On the other hand, the paper weighs information regarding the activities and behaviour of others including counterparts for example the increasing illogical demands of services by society. Also companies criticise some pressure groups’ certain behaviours when they use some narrow CSR topics to interrupt companies’ operational efficiency. In this way they are reducing the critical voice of pressure groups.

Source of Information: J. Patuakhali Sci. and Tech. Univ. 2010, 2(1):51-61

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Achievement/Findings:

CSR is no longer exclusively practised in developed countries; companies in the developing countries like Bangladesh are showing interest and commitment to CSR as well.people argue that businesses do not put in a sufficient amount of resources to achieve what they have promised in their CSR policies. Because CSR is becoming more commonplace among corporations, there are concerns that some companies promote an image of CSR whether or not they have a true strategy in place and the results to show for. Accountability and transparency are keys to conducting business in a responsible manner.Furthermore, stakeholder expectations, critical social issues, norms, and values, and institutional and sociological requirements also change over time. CSR is behaviour that has to be congruent with prevailing social norms, values and expectations of the society. As CSR practices and stakeholder expectations vary across countries as well the MNCs it must consider the indigenous factor while devising CSR policy matters.

Knowledge Management: Journal