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Knowledge of the Farmers About Tv Programme

S.M.M. Mahmud
Former MS student
Bangladesh Agricultural University, Mymensingh.

A.S.M.Z. Karim
Professor
Dept. of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh.

M.A.M. Miah
Professor
Dept. of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh.

Abstract/ Executive Summary:

The main purpose of this study was to determine and describe the extent of knowledge of the farmers about TV programme and some other related aspects. This study also attempted to explore the relationship between farmers’ knowledge about TV programme and their selected characteristics. Data were collected from a randomly selected sample of 118 farmers by interviewing personally during September to October, 2009 from Narayanpur and Bhabakhali villages under Sadar Upazila of Mymensingh district. About three-fifth (58 percent) of the respondents had medium level of knowledge about TV programme as compared to 42 percent having low level, while none had high level of knowledge about TV programme. All the farmers watched Bangla news and drama in respect of topics, while 92 to 93 percent of them watched Krishi Dibanishi and Mati-O-Manush in respect of agricultural programmes. Eighty nine percent of the farmers watched television immediately after evening, while 69 percent of them watched television in the evening with an overlapping situation. In case of places of watching, most (91 percent) of the farmers watched TV at market. In case of problems faced by the farmers, electric problem in the house was the major problem. Among the 12 selected characteristics problem confrontation and fatalism had significant and negative relationship with their knowledge about TV programme.

Keywords: Knowledge, Farmers, TV programme, Related aspects

Location: Narayanpur and Bhabakhali villages under Sadar Upazila of Mymensingh district

Start Date:

End Date:

Program Area: Knowledge Management

Non-commodity: ICT

Objectives:

To determine and describe the extent of knowledge of the farmers about TV programme and some other related aspects.
To explore the relationship between knowledge of the farmers about TV programme and their selected characteristics.

Methodology:

The locale of the study included Narayanpur and Bhabakhali villages under Sadar Upazila of Mymensingh district. The total number of farm family heads of these two villages were 1183. Among them 10 percent of the farm family heads were selected randomly so as to constitute a sample size of 118. The independent variables of this study were the 12 selected characteristics of the farmers namely age, education, effective land possession, farming experience, cosmopoliteness, organizational participation, newspaper reading habit, radio listening habit, extension personnel contact, religious knowledge, problem confrontation and fatalism. These were measured employing prevailing standard methods. Knowledge about TV programme of a respondent was measured by asking him 15 questions related to different aspects of programme in connection with BTV and other channels. It was measured in scores. The total assigned scores for all the questions were 30. A score of 1 to 2 was assigned for each correct answer based on the nature of the answer and 0 for the wrong answer. However, for correct responses to all the questions a respondent could get a total score of 30, while for wrong responses to all the questions a respondent could get ‘0’. As such, 0 indicates no knowledge about TV programme and 30 indicates very high knowledge about TV programme.

Source of Information: Bangladesh Journal of Extension Education, Volume 22, No. 2010:1-6 :ISSN 1011-3916

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Television telecasts programme about agriculture, education, songs, health, sports, political affairs, news items, etc. These topics not only provide entertainment, but also give useful information to farm people. Television can be used as an important communication media in the rural areas for dissemination of information to the rural people. Krishi Dibanishi and Mati-O-Manush were very popular programmes. The findings of this study will be helpful in matters of acceptability of the existing programme and adjustment with the topics and programmes of Television for farm people. An attempt needs to be taken to organize useful and scientific agricultural programmes giving due importance to the nature of topics, farmers’ needs and interests, farmers’ availability of time and places, and farmers’ problems in matters of watching Television. Farmers can gain their knowledge and understanding about agriculture and other aspects of human life, and find out some directions for utilization of their resources in the best possible ways for their economic and social upliftment.

Knowledge Management: Journal