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Use of Communication Media by the Farmers in Practicing Rice-cum-fish Culture

M.K. Hossain
Former MS student
Dept. of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh.

M.J. Hoque
Associate Professor
Dept. of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh.

M.H. Rahman
Professor
Dept. of Agricultural Extension Education, Bangladesh Agricultural University, Mymensingh.

Abstract/ Executive Summary:

The purposes of the study were to have an understanding on the extent of use of communication media by the farmers in practicing Rice-Cum-Fish culture and to determine the relationships between the selected characteristics of farmers with their extent of use of communication media. Data were collected from 90 randomly selected farmers (out of 120) from two villages under Melandah Upazila of Jamalpur district. A pre-tested and structured interview schedule was used to collect data from the farmers during 20 February to 19 March, 2010. Pearson’s Product Moment Correlation Coefficient (r) was used to explore relationships between the concerned variables. The most commonly used communication media by the farmers were Sub-Assistant Agriculture Officer (SAAO), neighbours, visiting agricultural fair, another member of the family, television, relatives, Upazila Fisheries Officer (UFO), poster, friends, leaflets, Upazila Agriculture Officer (UAO), daily newspaper, result demonstration, Local Extension Agent for Fisheries (LEAF), farmers field school, radio, magazine, field day, local leader, group discussion. The scores of extent of communication media were ranged from l4 to 25 with an average of 9.40. The proportion of the farmers having low and medium use of communication media were 91.11 and 8.89%, respectively. Correlation analysis indicated that education, farm size, annual income, organizational participation, cosmopoliteness, training exposure, and knowledge on Rice-Cum-Fish culture of the farmers had significant positive relationships with their extent of use of communication media. Thus, it is concluded that farmers need more exposure to commercial media to receive need-based information for better practicing of Rice-cum-Fish culture.

Keywords: Use, Communication media, Rice-cum-fish culture, Farmer

Location: Melandaha upazila under Jamalpur district

Start Date:

End Date:

Program Area: Farming System

Commodity: Rice, Fish

Objectives:

(i) To identify and describe the extent of use of communication media by the farmers in practicing rice-cum-fish culture.

(ii) To identify the problems related to the use of communication media.

(iii) To determine the relationships between the extent of use of communication media by the farmers and their selected characteristics.

Methodology:

The study was conducted in purposively selected two villages of Melandaha upazila under Jamalpur district. The reason behind was these villages are free from normal flood and water holding capacity is higher than other villages. The selection was made on the basis of suggestions made by the Upazila Fisheries Officer (UFO), Upazila Agriculture Officer (UAO) and other relevant officials of Melandaha upazila. The total numbers of rice-cum-fish culture farmers in the selected two villages were 120, which constituted the population of the study. Seventy five percent (i.e. 90) of the farmer was selected as the sample for the study. A pre-tested and structured interview schedule was used to collect data from the farmers between 20 February to 19 March, 2010. Data collected from the respondents were compiled, tabulated and analyzed in accordance with the objectives of the study. Extent of use of communication media was the dependent variable of the study. Twenty communication media of different nature were selected to measure the extent of use of communication media in practicing rice-cum-fish culture. Extent of use of each communication media was determined by using a 4-point rating scale and 3, 2, 1, and 0 weights were assigned against the scale. Hence, the communication media use score of each of the 20 media was first ascertained by computing their totals score. Then, the extent of use of communication media score of a respondent for all the 20 media were added together to ascertain his total score. Thus, the extent of use of communication media score of a respondent could range from 0 to 60, where 0 indicated no use and 60 indicated highest level of use of communication media in practicing Rice-cum-Fish culture.

Source of Information: Bangladesh Journal of Extension Education, Volume 22, No. 1&2, 2010:95-102, ISSN 1011-3916

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The findings of the study revealed that an overwhelming majority (91.11%) of the farmer fell in the low use categories while 8.89% fell in the medium use category. This means that farmers of the study area had lower use of extension media for practicing rice-cum-fish culture. However, the commonly used communication media by the farmers were Sub-Assistant Agriculture Officer (SAAO), neighbours, another member of the family, and television. Thus, the Department of Fisheries (DoF) can take initiatives to influence farmers through SAAO and farmers’ family member. Through television the DAE can broadcast programmes on using communication media by the farmers easily. Among the nine selected characteristics of the farmers, seven namely education, farm size, annual income, organizational participation, cosmopolite-ness, training exposure, and knowledge on rice-cum-fish culture of the farmers showed significant positive relationships with their extent of use of communication media. So, to increase the extent of use of communication media by the farmers and above mentioned characteristics may be considered. Thus, necessary programmes should be made by the DoF those can be run with the present condition of the farmers.

Knowledge Management: Journal