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Marketing of Minor Irrigation Equipment in Some Selected Areas of Bangladesh

S.K. Raha
Associate Professor, Department of Cooperation & Marketing, Bangladesh Agricultural University, Mymensingh.

Md. Ali Akhar
Associate Professor, Department of Cooperation & Marketing, Bangladesh Agricultural University, Mymensingh.

Abstract/ Executive Summary:

The number of traders of minor irrigation equipment (MIE) were small but no single nor a few firms could enjoy preferential advantage over other firms. Capital was identified as a barrier to entry of new firms in the MIE market. About 71% of traders could not find scope for new entry. Various brands of MIE were dealt in by about 90% of traders. There was no system of quality control of MIE. Accessibility of farmers to MIE though improved, the scopes still exists for further improvement of the accessibility

Keywords: Marketing, MIE, Evaluate

Location: Jamalpur Sadar under Jamalpur District and Phulpur under Mymensingh district

Start Date: 15-12-1992

End Date: 15-03-1993

Program Area: Socio-economic and Policy

Commodity: Water management

Objectives:

.i) To analyze the distribution system of minor irrigation equipment.

ii) To evaluate the possibility of private service sector development.

iii) To evaluate some policy options for improving the distribution system of MIE

Methodology:

Depending on the concentration of minor irrigation equipment, data for the present study were collected from two Thanas namely Jamalpur Sadar under Jamalpur District and Phulpur under Mymensingh district. Data were also collected from Mymensigh Town. The respondents were traders (wholesalers /retailers/agents), owner of the Service Centres, importers/manufacturers and owners-farmers of MIE. A total of twenty one traders/agents were selected purposively taking 10 from Mymensingh Town, 8 from Jamalpur Sadar and 3 from Phulpur Thana. All tile owners of tile Service Centres from Jamalpur (10) and Phulpur (20) were selected. Moreover 3 importers/mantacturers were also selected randomly. Convenience sampling procedure was followed in selecting the farmer-owners of MIE. Based on the distribution of minor irrigation equipment in different areas, 30 DTW owners from 13 villages of Jarnalpur Sadar, 40 S1'W owners from 5 villages and 30 LLP owners from 8 villages of Phulpur Thana were selected. Data were collected from mid-December 1992 through mid-March 1993 (for details see, Raha and Akbar 1993).

Source of Information: Bangladesh J. A,gric. Econs. XVI, 1(June 1993): 89-99

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Capital was identified as a barrier to entry of new firms in the MIE market. About 71% of traders could not find scope for new entry. Various brands of MIE were dealt in by about 90% of traders. There was no system of quality control of MIE. Accessibility of farmers to MIE though improved, the scopes still exists for further improvement of the accessibility.

Knowledge Management: Journal