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Impact of Bird Flu Rumour on Production, Marketing and Consumption of Broiler in Selected Areas of Bangladesh

Kazi Tamim Rahman
Ex-postgraduate student
Ex-postgraduate student Department of Cooperation & Marketing, Bangladesh Agricultural University, Mymensingh.

S. A. Sabur
Professor
Professor, Department of Cooperation & Marketing, Bangladesh Agricultural University, Mymensingh.

Abstract/ Executive Summary:

The paper compares the profitability, price, marketing and consumption of broiler in bird flu rumour period with that in normal period. Savar upazila and Dhaka city were selected as producing and consuming areas respectively. Twenty farm owners, 25 intermediaries and 40 consumers were interviewed. Farmers earned only Tk 61 in bird flu period compared with Tk 112 in normal period by investing Tk 100 in poultry production. Marketing chain became shorter and marketing cost increased in abnormal period. Marketing margin and profit of traders decreased significantly due to low volume of trade. Consumers did not respond instantaneously to the rumour and average fall in price in bird flu period was three times as much as price fall in normal period. Over one-half of consumers totally stopped consuming broiler due to rumour of bird flu.

Keywords: Impact,Bird flu,Production, Marketing, Broiler

Location:

Start Date: 00-01-2004

End Date: 00-06-2004

Program Area: Socio-economic and Policy

Commodity: Poultry

Objectives:

To compares the profitability, price, marketing and consumption of broiler in bird flu rumour period with that in normal period.

Methodology:

Savar upazila under Dhaka district, an area of higher concentration of broiler farming, was selected for this study. Dhaka Metropolitan City is considered as the largest consuming areas of broilers in the country. So, for having maximum potentiality in broiler marketing, Dhaka city markets as well as Savar market were selected for the present study. The commercial broiler farm owners, intermediaries and consumers were considered as ‘ the population of this study. The selected samples consisted of 20 broiler farm owners, 25 1 intermediaries and 40 consumers. The total sample size of the present study was thus 85. Eight wholesaler-cum-retailers, 6 wholesalers and 11 retailers from different markets of Dhaka city and Savar were selected. Of the 40 consumers, 10 each were farmers, religious leaders, service holders and businessmen. Keeping in view the objectives of the study, three different types of interview schedules were prepared to collect the information from broiler farm owners, intermediaries and consumers. Data were collected both from primary and secondary sources. Primary data were collected during the period from January 2004 to June 2004.

Source of Information: Bangladesh J. Agric. Econs XXVI, 1& 2(2003) 97-109

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Marketing chain became shorter and marketing cost increased in abnormal period. Marketing margin and profit of traders decreased significantly due to low volume of trade. Consumers did not respond instantaneously to the rumour and average fall in price in bird flu period was three times as much as price fall in normal period. Over one-half of consumers totally stopped consuming broiler due to rumour of bird flu.

Knowledge Management: Journal