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Rice Varietal Marketing Scenario at Trading Level in Some Selected Sites of Bangladesh

M S Islam
Senior Scientific Officer
Agricultural Economics Division, BRRI, Gazipur-1701

M Eusuf Harun
Principal Scientific Officer
Agricultural Economics Division, BRRI, Gazipur-1701.

M G K Bhuiyan
Senior Scientific Officer
FMPHT Division, BRRI, Gazipur-1701.

M S Islam
Senior Scientific Officer
Farm Management Division, BRRI, Gazipur-1701.

Abstract/ Executive Summary:

The present study was conducted in three northern districts of Bangladesh namely: Natore, Naogaon and Dinajpur where different types of rice mills were located. A total of 25 (10 auto and 15 major) rice mills from two categories of mills (auto and major) were surveyed to find out rice varieties and quantity processed, varieties being renamed and additional profit earned by changing original name of variety. The results of the study revealed that on average auto rice millers processed more than 347 tons paddy in Boro season and around 580 tons in T. Aman season. But the major rice millers processed only 95 tons in Boro season and 44 tons in T. Aman season. Both the price of paddy and clean rice were higher for T. Aman varieties and higher profit was also gained from those varieties. Minikit was suitable for both types of millers to earn more profit in Boro season whereas Chiniatap and Kataribhog was more profitable in T. Aman season. BRRI dhan28, BRRI dhan29 and Pajam rice varieties were renamed and their percentage to original varieties were 25, 10 and 50 respectively. Main reasons for renaming was to earn more profit and the millers on average earned additional profit of TK 0.571 kg. Therefore, the study suggests Trade Mark of the original varieties.

Keywords: Name of variety, Profit, Trading level

Location: Naogoan, Natore and Dinajpur

Start Date: 00-00-2005

End Date: 00-00-2006

Program Area: Socio-economic and Policy

Non-commodity: Market analysis

Objectives:

1. To find out the name of rice varieties and quantity processed and traded by the millers,

2. To identify the name of varieties which are being changed for higher profit,

3. To find out the reasons for changing the trade name of the variety and

4. To find out the additional benefit earned by renaming the varieties by the traders.

Methodology:

The study was conducted in three northern districts of Bangladesh namely Naogoan, Natore and Dinajpur where a good number of different rice mills are situated and also surplus paddy producing areas of the country. Two categories mills (auto and major rice mills) were taken under this study. In all 25 (10 auto and 1.5 major) rice mills rice selected randomly. Information were collected using pre-designed questionnaire. Descriptive statistics were used for presentation of the findings.

Source of Information: Eco-friendly Agril. J. 1(5): 248 - 253, 2008 (December)

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

In Boro season, auto rice millers of the study areas purchased comparatively lower amount of paddy (347.19 tons) than that of Aman (580 tons) though the Government should take necessary measures so that traders do not deceive the rice consumers through changing the original name.

Knowledge Management: Journal