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Fresh Fish Marketing Status in the Northwestern Bangladesh: Recommendations for Sustainable Management

Md. Mosaddequr Rahman
Department of Fisheries, Faculty of Agriculture, University of Rajshahi, Rajshahi 6205, Bangladesh

Md. Akhtar Hossain
Department of Fisheries, Faculty of Agriculture, University of Rajshahi, Rajshahi 6205, Bangladesh

Fatematuzzhura
Department of Agroforestry, Hajee Mohammad Danesh Science and Technology University, Dinajpur 5200, Bangladesh

Shuraya Tasnoova
Department of Agricultural Economics, Faculty of Agriculture, Kagoshima University, Korimoto, Kagoshima 890-0065, Japan

Ferdous Ahamed
Faculty of Fisheries, Kagoshima University, 4-50-20 Shimoarata, Kagoshima 890-0056, Japan

Md. Yeamin Hossain
Department of Fisheries, Faculty of Agriculture, University of Rajshahi, Rajshahi 6205, Bangladesh

Jun Ohtomi
Faculty of Fisheries, Kagoshima University, 4-50-20 Shimoarata, Kagoshima 890-0056, Japan

Abstract/ Executive Summary:

The present study was conducted in six fish markets of Rajshahi city during July 2011 to June 2012. The main objectives of this study was to investigate the marketing channel, marketing cost, marketing margin and the problems associated with fresh fish marketing in Rajshahi city in order to provide recommendations for better fish marketing system. Primary data were collected from 50 fish traders and 150 consumers through previously prepared questionnaires and the secondary source of information consist of published materials such as journals, textbooks, newspaper etc. The results of this study revealed 10 fish marketing channels in fresh fish marketing. The highest and lowest average fish price were recorded as USD 5.99/kg and USD 1.89/kg for cat fish and snake heads respectively. Average marketing cost was found as 6.27% of the final retail price. The market margins for all intermediaries varied from 23.37% for cat fish to 48.57% for prawn species with an average of 40.75%. In contrast, producers’ or fishermen’s share ranged from 51.43% for prawn species to 76.63% for cat fish with an average of 59.25%. The major problems associated with the fish marketing were- presence of long fish marketing channels, involvement of unnecessary middlemen, inadequate and unplanned infrastructural development, rough and unhygienic method of handling, improper and insufficient use of ice, contamination and lack of knowledge on quality aspects among fish traders, insufficient hygienic auction and retail spaces, absence of cold storage facility, inadequate drainage facilities and lack of modern weighing system. Introducing government fish shops, planned infrastructural development of fish markets, introduction of wholesaling and retailing facilities, provision for government and private funding assistance for fish traders, hygienic conditions of landing centers and markets, training and extension works in marketing and management of relevant market research, formation of fishermen or fish producers’ cooperative society, sufficient auction and retail places, improved sanitation and drainage system, digital weighing system, government run fish transportation system with proper storage facilities are recommended for more efficient fresh fish marketing system in Rajshahi city.

Keywords: Fresh fish, Marketing, Rajshahi city, Marketing channel, Marketing cost

Location: Rajshahi, Bangladesh.

Start Date: 00-07-2011

End Date: 00-06-2012

Program Area: Socio-economic and Policy

Non-commodity: Market analysis

Objectives:

1. To investigate the marketing channel, marketing cost and marketing margin and problems associated with fresh fish marketing in order to provide recommendations for efficient fish marketing system in the Rajshahi city.

Methodology:

Study site and Data collection: The present study was conducted in Rajshahi city, northwestern Bangladesh during July 2011 to June 2012. Data for the study was collected from six fish markets of Rajshahi city namely Binodpur fish market, Talaimari fish market, Shaheb bazar fish market, Laxmipur fish market, Horogram fish market and Shalbagan fish market. Both primary and secondary data were used during the study. Primary data were collected from 50 fish traders and 150 consumers through structured questionnaires. Secondary source of information consist of published material such as journals, textbooks, newspaper etc. Primary data included socio-economic variables such as price, cost, revenue, sales and problems allied with fish marketing. Market margin analysis: Marketing margin is the difference between the price paid by consumer and that received by the producers and was calculated using the following formula- Marketing margin (%) = (Selling price - Purchase price)/Selling price × 100

Source of Information: Our Nature (2012) 10: 128-136

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The major problems associated with the fish marketing were- presence of long fish marketing channels, involvement of unnecessary middlemen, inadequate and unplanned infrastructural development, rough and unhygienic method of handling, improper and insufficient use of ice, contamination and lack of knowledge on quality aspects among fish traders, insufficient hygienic auction and retail spaces, absence of cold storage facility, inadequate drainage facilities and lack of modern weighing system. Introducing government fish shops, planned infrastructural development of fish markets, introduction of wholesaling and retailing facilities, provision for government and private funding assistance for fish traders, hygienic conditions of landing centers and markets, training and extension works in marketing and management of relevant market research, formation of fishermen or fish producers’ cooperative society, sufficient auction and retail places, improved sanitation and drainage system, digital weighing system, government run fish transportation system with proper storage facilities are recommended for more efficient fresh fish marketing system in Rajshahi city.

Knowledge Management: Journal