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Fish Marketing System in Khulna, Bangladesh

M. M. RAHMAN
Darul Ihsan University, Malibagh, Dhaka

M.M. HOSSAIN
Darul Ihsan University, Malibagh, Dhaka

S.M. RAHMAN
Fisheries & Marine Resource Technology Discipline, University of Khulna

M.H. ALAM
Project Extension Office, Aqua Culture Development Project, International Fund for Agriculture Development (IFAD), Jessore, Bangladesh

Abstract/ Executive Summary:

The present study concerned about the fish marketing systems in Khulna, based on existing marketing systems, economic features of marketing activities and inefficiencies. In Khulna, fish marketing is almost exclusively a preserve of the private sector where livelihoods of a large number of people are associated with fish distribution and marketing systems. The market chain from producers to consumers passes through a number of intermediaries: local traders, agents/suppliers, wholesalers and retailers. Based on a sample of 40 traders from the two different markets in Khulna, the daily supply of fish market in New Market and Gallamary fish markets were estimated at 12-13 and 10.5-11.5 tones, respectively. Virtually most of the fish (80%) is imported from local Gher of Khulna and its adjacent districts, the seafood supply amount only 20%. It is estimated that 46% of fish supplied in markets is of carps 11% hilsa, 9% catfish, 7% small indigenous fish, 8% prawn and shrimp, 7% tilapia and 12% others including small chingri (shrimp). The price of fish depends on market structure, species quality, size and weight and it was found that the price per kilogram of carp increases with size. All traders in two markets made a considerable amount of profit.

Keywords: Fish marketing, Marketing channel, Profit margin, Gher, Shrimp, Hilsa,

Location: Khulna district.

Start Date: 00-10-2002

End Date: 00-03-2003

Program Area: Socio-economic and Policy

Non-commodity: Market analysis

Objectives:

To identify marketing inefficiencies that having adverse impact on farmers, fishermen and poor traders.

Methodology:

The study area was Khulna City and its two large markets; one is New Market and Gallamary fish market. ?New Market and Gallamary fish market is both wholesale and retail market. The data were collected over six (06) months from October to March, 2003. Participatory Rapid Appraisal (PRA) is a group of methods to collect information from rural communities in participatory fashion (Chambers, 1992). For the present research, PRA tool like as Focus Group Discussion (FGD) was conducted fish farmers/fishermen to get an overview on fish distribution and marketing systems, constraints of marketing etc, A total of 10 FGD sessions (5 in each market) were conducted where each group size of FGD was 6 to 12. Cross-check interviews were conducted with key informants such as Varsity Professors, School Teachers, Local leaders, service holders both private and government and relevant GO & NGO officers and staffs. Data collected from various sources were coded and entered into a data base system using Microsoft Excel Software. At each stage of survey data sheets were compared with original data sheets to ensure the accuracy of data entered.

Source of Information: j. innov.dev.strategy. 3(5): 27-31 (September 2009)

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The market chain from producers to consumers passes through a number of intermediaries: local traders, agents/suppliers, wholesalers and retailers. Based on a sample of 40 traders from the two different markets in Khulna, the daily supply of fish market in New Market and Gallamary fish markets were estimated at 12-13 and 10.5-11.5 tones, respectively. Virtually most of the fish (80%) is imported from local Gher of Khulna and its adjacent districts, the seafood supply amount only 20%. It is estimated that 46% of fish supplied in markets is of carps 11% hilsa, 9% catfish, 7% small indigenous fish, 8% prawn and shrimp, 7% tilapia and 12% others including small chingri (shrimp).

Knowledge Management: Journal