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Marketing System of Fish Landing Center in Chittagong Coastal Areas.

Bikram Jit Roy
Marine Fisheries Survey and Management Unit, Chittagong, Bangladesh.

Abstract/ Executive Summary:

The study was conducted during January, to December, 2013 from the eight fish landing center in west part of the coastal area at Chittagong district. To observed the fish marketing channel from root level fishermen data were collected at Gohira, Jahazghata, Katghor, Anandabazar, Kattoli, Kumira, Bashbaria and Sitakunda fish landing centers. In these coastal areas there are three fishing system observed, gill net fishing, set bag net fishing and pakua jal fishing. For gill net fishing local fishermen used 20 to 22 horse power mechanized boats mainly harvest national Hilsa fish ( Tenualosa ilisa) by traditional Tong Jal (fix small mesh drift gill net) and SMD (small mesh drift gill net). In set bag net fishing fishermen caught small juveniles of shrimp, fish, crab and others. In pakua jal fishing they mainly exploits Sargestive shrimp (Acetes spp.). Some times in this coastal areas used hooks and lines for capture Lady Fish. All fishing activities are in daily. Most of the fishermen get loan or dadan from the local elite which are called dadander and they are in rich in land and money. Most fishermen in these areas are needy. Maximum have no boats or nets and they works as daily labor and have 4 to 8 children. Only few fishermen have nets and boats. For the better living they get loan or dadan mainly before the starting of the Hilsa harvesting season and bound to sell the catch to the dadandar arat less the market value or 200/ taka less per mond(40 kg). In different fishing method marketing channel is mention below: for gill net fishing it starts from Fish farmer-Nikari- Piker – Aratdar- Retailer- Consumer (for hilsa fish). For set bag net fishing its starts Fish farmer- Aratdar- Piker- Retailer- Consumer (behundi net) and for pakua jal fishing starts from Fish farmer- Aratdar- Retailer- Consumer (Pakua net). Marketing channel depend on fishing season, fishing method, sharing of exploited fish and loan /dadon condition. But mainly marketing system depend on dadon system In these selected fish landing centers it was observed that marketing channel are same in few landing centers and some are found different in the study period.

Keywords: Hilsa fish, Traditional Tong Jal, Aratdar, Retailer, Hilsa

Location: Chittagong district.

Start Date: 00-01-2013

End Date: 00-12-2013

Program Area: Socio-economic and Policy

Non-commodity: Market analysis

Objectives:

i) To identity different marketing channels and intermediaries involved there in and their roles in fish marketing

(ii) To determine the entrust of value addition in terms of costs in successive stages of fish movement and

(iii) To determine marketing margins of the intermediaries.

Methodology:

In small scale fisheries these landing center contributes maximum fish at Chittagong district in artisanal sectors. There are 235 fish landing center are present in the 14 coastal district and 64 Thana. Under the Chittagong district the name of fish landing centers are- Gohira, Jahazghata, Katghor, Anandabazar, Kattoli, Kumira, Bashbaria and Sitakunda fish landing center. These eight landing centers are very important for the consumers. Fish are transported to different parts of the country and also to other countries through landing centers. In order to collect data on fish landing centers, one year field visit during January to December, 2013 period from the eight fish in landing centers. In addition relevant; information was also collected from primary and secondary sources. The primary data were assembled through field survey at the fisher’s level by using a prescribed questionnaire. The questionnaire from was filled in by interviewing the Organizers, aratars (assembler) and fishermen directly who consumed the loan (dadan) from dadandar. All the collected data were analyzed by computer. Remarkable changes were observed in many landing center. To collected data the fishermen did not supply actual massage. So it was difficult to get clear idea about their marketing system.

Source of Information: World Journal of Pharmaceutical and Life Sciences 2015, Vol. 1, Issue 2, 01-41 ISSN 2454-2229

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The value chain of small fish and hilsa fish are long and very complex. Fish flows to number of camels from the producing centers there ore in evolvements of many intermediaries in the channel. Involvement of some intermediaries stems to the consumers and a loss to the fisher. Fish sold in a particular market many originate throng more than one channel. Non-episteme of good road and transport networks with the landing (asset baling) centers deprive small scale artisan fishers to get fair price due to their inability to sell dactyl to the assembling points/landing centers.

Knowledge Management: Journal