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Household Consumption Pattern and Buying Behavior for Fish in an Area Mymensingh, Bangladesh

I.A. Gheyas
Department of Agricultural Marketing, Bangladesh Agriculrural University, Mymensingh 2202, Bangladesh

A.A. Gheyas
Department of Fish Biology & Genetics, BAU, Mymensingh

S.A. Sabur
Department of Agricultural Marketing, Bangladesh Agriculrural University, Mymensingh 2202, Bangladesh

Abstract/ Executive Summary:

The study was conducted on 238 households in Bangladesh Agricultural University campus and its adjoining areas in Mymensingh. The household were divided into four groups based on their per capita income. Monthly expenditure on fish, income elasticity of demand and marginal propensity to consume were calculated. 'Weighted average' method was used to study the level of preference for fish by sex and age groups and frequency of its purchase. The per capita monthly expenditure on fish of overall households was found to be Tk. 178.83. The consumption increased considerably between and among the income groups rising from Tk. 63.95 in the lowest income group to Tk. 249. 11 in the, highest income group. Based on income elasticity the proportion of income spent on fish was found to be greater than the proportion of increase in income for lower middle and upper middle income groups. However, percent expenditure decreased from 8. 15 in lowest to 5.49 in the highest income group. Female members between 20 and 40 yrs had the highest preference for fish in general followed by male members of above 40 yrs. Children (0 to 8 yrs), on the other band, had the least preference for fish, Sing and Magur (Catfish) were the most preferred fish species for each age and sex group. Rui, a carp, was the single most purchased fish while the introduced exotic fishes were the least bought. Freshness was found to be the most important factor followed by the appearance and taste perception that positively affected the fish purchase,

Keywords: Consumption pattern, Buying behavior, Frequency of purchase

Location: Mymensingh district.

Start Date: 00-00-2001

End Date: 00-00-2001

Program Area: Socio-economic and Policy

Commodity: Fish

Objectives:

To report the consumer behavior towards fish in general, expenditure related to fish consumption and preference for different fishes by different income, age and sex groups

Methodology:

The work is based on survey conducted among the households in and around Agrivarsity campus. The data were collected through pre-tested, closed and structured questionnaires from literate respondents and through interview schedules from the illiterate ones in order to elicit relevant information about the households surveyed in terms of per capita monthly income, the number of the family members, their ages, sex, level of education and occupation, preference level of individual member of the family, level of household consumption and frequency of purchase of fish and factors affecting their purchase. A purposive sampling method for the selection of households to be included in the survey was used in this study. The 238 households included in this study covered four income groups having per capita income of above Tk. 3,000 (group 1), above Tk. 2,000 to Tk. 3,000 (group 11), above Tk. 1,000 to Tk. 2,000 (group 111) and Tk.1000 or less (group IV). The data were analyzed and response ranked on the basis of the weighted averages of the responses (Gheyas 2002). The linear regression model was employed for the analysis of quantity consumed and expenditure incurred where form Marginal Propensity to Consume and Income elasticity of demand for fish were calculated.

Source of Information: Bangladesh J. Fish. Res., 7(2), 2003: 169-178

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

Rui is the single most frequently purchased fish whereas exotic fishes are the least frequently purchased ones for all households. Compared to meat, fishes are stored in refrigerator for shorter period because fish during frozen storage and subsequent thawing lose significant level of its quality in terms of taste, flavour and texture. Freshness was ranked as the most important factor influencing the purchase of fish, followed by appearance and taste. However, for poor consumers price was the most important factor for purchase fish.

Knowledge Management: Journal