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Issues and Challenges in Shrimp Export Marketing of Bangladesh

Md. Masud-Ul-Hasan
Department of Business Administration Pabna University of Science and Technology

Md. Kamal Hossain
Department of Business Administration Pabna University of Science and Technology

Md. Asfaqur Rahman
Department of Business Administration Pabna University of Science and Technology

Abstract/ Executive Summary:

Shrimp also known as white gold of Bangladesh is the second largest export item of Bangladesh. The southern part of Bangladesh is suitable for cultivating shrimp. A notable number of shrimp processing factories are established in Bangladesh whose processing capacity is 350,000 metric ton per year. But it can process only about sixty percent of their total capacity. There are some challenges in increasing shrimp exports throughout its value chain. By overcoming these challenges it is possible to raise the export of shrimp from Bangladesh. This article tries to identify the issues and challenges of shrimp export marketing from Bangladesh and provides some recommendation to overcome those challenges.

Keywords: Frozen sea food, Shrimp, Export marketing, Marketing mix, Bangladesh export item

Location: Khulna district and Bagerhat district.

Start Date:

End Date:

Program Area: Socio-economic and Policy

Commodity: Fish

Objectives:

To analyze the current status of the shrimp industry in southwestern area of Bangladesh.
To find out the problems with the supply chain in the shrimp industry.
To identify the problems those affecting the shrimp farming and exporting.
To identify some measure for developing shrimp exporting sector

Methodology:

The research has been conducted based on both primary and secondary data. To collect the primary data a total number of 50 respondents were selected from Khulna district and Rampalupazilla of Bagerhat district. Among the respondents 20 were Producer (gher owner), 20 were exporter (processor) and rest 10 respondents were Depot or whole seller. A survey questionnaire was used to collect the primary data from the sample selected for this study. The questionnaire was furnished by adopting various types of question both Open ended question and Close ended question. A five point Likert scale was used in this study. Researcher also used observation and in-depth interview to gain insight into shrimp export industry of Bangladesh. To collect the secondary data, Recent annual and project reports of DoF, reports of other organizations like Export Promotion Bureau (EPB), Bangladesh Frozen Food Exporters Association (BFFEA),Bangladesh Bureau of Statistics (BBS) and Bangladesh Fisheries Research Institute (BFRI) and available documents from different related research publications were used.

Source of Information: International Journal of Engineering Technology, Management and Applied Sciences, May 2015, 215-222, Volume 3, Issue 5, ISSN 2349-4476

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

There are some challenges in increasing shrimp exports throughout its value chain. By overcoming these challenges it is possible to raise the export of shrimp from Bangladesh.

Knowledge Management: Journal