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Use of Mass Media by the Farmers in Receiving Agricutural Inforamtion

KHANDKER FARID UDDIN
MS. Student, Reg. No. 27496/00685
DEPARTMENT OF AGRICULTURAL EXTENSION & INFORMATION SYSTEM, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, DHAKA-1207

Abstract/ Executive Summary:

The study were to determine and describe the use of mass media by the farmers in receiving agricultural information and the individual characteristics of the farmers and also to explore the relationship between the use of mass media and selected characteristics. The findings revealed that 50 percent of the respondents had medium use, 32 percent had low use, 4 percent had no use and only 14 percent had high use of mass media. Television was found to have more uses followed by agricultural fair, newspaper, radio and poster respectively by the farmers.The findings also revealed that education, farm size, annual family income, agricultural knowledge, organizational participation, cosmopolite ness and innovative ness had significant positive relationship with the use of mass media by the farmers. However, farming experience of the respondents had significant negative relationship while age and farming facilities of the farmers had no relationship with their use of mass media in receiving agricultural information.

Keywords: Mass Media, Farmers, Agricultural imformation

Location: Ghatail union of Ghatailupazila under Tangail district

Start Date: 01-01-2007

End Date: 30-06-2007

Program Area: Knowledge Management

Non-commodity: Analysis and interpretations

Objectives:

(1) To determine and describe the use of mass media by the farmers in receiving agricultural information.

(2) To determine and describe some selected characteristics of the farmers. The characteristics are :

i. Age

ii. Education

iii. Farming Experience

iv. Farm size

v. Annual family income

vi. Agricultural knowledge

vii. Organizational participation

viii. Farming facilities

ix. Cosmo politeness

x. Innovative ness

(3) To explore the relationship between selected characteristics of the farmers and their use of mass media.

(4) To identify the preferences of mass media by the farmers in receiving agricultural information.

Methodology:

Ghatail union of Ghatailupazila under Tangail district was selected as the study area. The study area consists of 20 villages. But only three villages were selected by following simple random sampling technique. These villages constituted the locale of the study. The names of the villages are Kamlapara, Andipur and Jamalpur. The physical, social and cultural and heritage of this area were similar in many cases with other eastern areas of the country. Communication of the study village with Tangail town is mostly facilitated by Kutcha, semi pucca and pucca roads. Villages are easily accessible by van, tempo, bicycle, motor cycle etc.

Population and sample size of the Study

An up to date list of all the farm families of the selected villages were prepared with the help of Agricultural Extension Officer (AEO), Additional Agricultural Officer (AAO) of Ghatailupazila and Sub Assistant Agricultural Officer (SAAO) of Ghatail union. The total numbers of farm families in of these villages were 384. Heads of the 384 Farm families constituted the population for his study. Twenty six points zero four percent (26.04%) of the farmers were selected from this village by using a table of random numbers. Thus one hundred farmers were selected which constituted the sample for the study. However a reserve list of 20 farmers was also prepared. Farmers in the reserve list were used only when a respondent in the original list was not available. The distribution of the sample farmers and those in the reserved list from the selected villages .

Source of Information: M.S. Thesis, 2007, DEPARTMENT OF AGRICULTURAL EXTENSION & INFORMATION SYSTEM, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, DHAKA-1207

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

The findings revealed that 50 percent of the respondents had medium use, 32 percent had low use, 4 percent had no use and only 14 percent had high use of mass media. Television was found to have more uses followed by agricultural fair, newspaper, radio and poster respectively by the farmers.The findings also revealed that education, farm size, annual family income, agricultural knowledge, organizational participation, cosmopolite ness and innovative ness had significant positive relationship with the use of mass media by the farmers. However, farming experience of the respondents had significant negative relationship while age and farming facilities of the farmers had no relationship with their use of mass media in receiving agricultural information.

Knowledge Management: Thesis