Agricultural Research Management Information System

Home
Research Summary
Search
About Us
- ARMIS
- Brochure
Contact Us
Report
User Request
Data Input
Help
- Operation Manual
  - PDF
  - Video
- Program Area & Commodity
We have reached 37600 number of research entries at this moment.

- Logout

Research Detail

Home
Research
Detail

Use of Communication Media by the Farmers in Receiving Information on Winter Vegetable

MD. ARAFAT HOSSAIN
MS. Student, Reg. No. 00747
DEPARTMENT OF AGRICULTURAL EXTENSION & INFORMATION SYSTEM, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, SHER-E-BANGLA NAGAR, DHAKA

Abstract/ Executive Summary:

The study was to determine the extent of use of communication media by the farmers in receiving information on winter vegetable cultivation. Findings of the study revealed that age and family size had no significant relationship with their use of communication media in receiving information on winter vegetable cultivation while education, farm size, annual income, organizational participation, cosmopolite ness, innovative ness and knowledge on agriculture had significant positive relationship with their use of communication media in receiving information on winter vegetable cultivation. The study revealed that (i) highest proportion (56 percent) of the respondents had medium use of communication media in receiving information on winter vegetable cultivation compared to 23 and 21 percent having low use and high use of communication media respectively; (ii) highest proportion (57 percent) of the respondents had moderate effectiveness of communication media in receiving information on winter vegetable cultivation compared to 21 and 22 percent having less effectiveness and high effectiveness of communication media respectively; (iii) highest proportion (66 percent) of the respondents had moderate credibility of communication media in receiving information on winter vegetable cultivation compared to 16 and 18 percent having less credibility and high credibility of communication media respectively

Keywords: Communication Media, Farmers, Winter vegetable

Location: DEPARTMENT OF AGRICULTURAL EXTENSION & INFORMATION SYSTEM, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, SHER-E-BANGLA NAGAR, DHAKA-1207

Start Date: 15-10-2007

End Date: 15-11-2007

Program Area: Knowledge Management

Commodity: Potato

Objectives:

1. To determine and describe some selected characteristics of the farmers.

2. To determine and describe the extent of use of communication media in receiving information on winter vegetable cultivation.

3. To determine and describe the extent of effectiveness of communication media in receiving information on winter vegetable cultivation.

4. To determine and describe the extent of credibility of communication media in receiving information on winter vegetable cultivation.

5. To explore relationship between selected characteristics of the farmers and their use of communication media in receiving information on winter vegetable cultivation.

Methodology:

Amarpur and Bhiail union covering two villages namely Shamnagar and Raghunathpur taking one from each union of Chirirbandarupazilla under Dinajpur district was selected purposively for this study. The area was selected because the farmers of this area grow vegetables (winter and summer vegetable) in large scale. Among the winter vegetables, potato, tomato and radish were cultivated by the majority of the farmers of this area. Only the vegetable (potato, tomato and radish) growers were considered as the population of this study. The sample respondents of this study were selected by random sampling method.

Sampling Design

All the farmers of Shamnagar and Raghunathpur who cultivated potato, tomato and radish constituted the population for the study. An up-dated list of farmers was prepared with the help of union parishad members, local educated persons, NGO workers and Sub Assistant Agricultural Officers (SAAOs) of these villages. The total number of vegetable grower families in the two villages were 436. About twenty three percent of the farmers were selected at random by using Random Numbers which constituted the sample population of 100 for the present study.

The Research Instrument

In order to collect information, an interview schedule was developed considering the objectives of study. The schedule was constructed containing direct and simple questions in open form and close form keeping view the dependent independent variables. Bengali version schedule was used for clear understanding both interviewer and interviewee during data collection. Appropriate scales were developed to measure both independent and dependent variables. The interview schedule was pre-tested with ten farmers in actual field situation before finalizing it for collection of data. Necessary corrections, additions, alternations, rearrangements and adjustments were made in the schedule based on pretest experience. The schedule was then cyclostyled in its final form. A copy of the English version interview schedule is presented into Appendix-A.

Data Collection Procedure

Data were collected through face to face survey by the investigator himself. All possible efforts were made to explain the purpose of the study to the respondents. Before going to the respondents for interview, appointments were made earlier so that they could be available at their respective homes on the schedule date and time. While interviewing a farmer, the researcher took all the possible care to establish rapport with the farmers so that they did not hesitate to furnish proper responses to the questions and stated in the schedule. Whenever any respondent faced difficulty in understanding questions, more attention was taken to explain the same with a view to enabling him to answer properly. No serious problem was faced by the investigator during data collection. He obtained co-operation from the respondents, sub-Assistant Agricultural officer, NGO workers and others. Data collection was started on October 15, 2007 and completed on November 15, 2007.

Source of Information: M.S. Thesis, 2007, DEPARTMENT OF AGRICULTURAL EXTENSION & INFORMATION SYSTEM, SHER-E-BANGLA AGRICULTURAL UNIVERSITY, SHER-E-BANGLA NAGAR, DHAKA

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

The study revealed that (i) highest proportion (56 percent) of the respondents had medium use of communication media in receiving information on winter vegetable cultivation compared to 23 and 21 percent having low use and high use of communication media respectively; (ii) highest proportion (57 percent) of the respondents had moderate effectiveness of communication media in receiving information on winter vegetable cultivation compared to 21 and 22 percent having less effectiveness and high effectiveness of communication media respectively; (iii) highest proportion (66 percent) of the respondents had moderate credibility of communication media in receiving information on winter vegetable cultivation compared to 16 and 18 percent having less credibility and high credibility of communication media respectively

Knowledge Management: Thesis