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Preference of Farmers on Radio Programs and Their Effectiveness in the Dissemination of Agricultural Information

M.S. Rahman
Department of Agricultural Extension, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.

M.R. Karim
Department of Agricultural Extension, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.

M.F. Hasan
Department of Agricultural Extension, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.

M.A. Hossain
Department of Fisheries Management, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.

S. Huda
Department of Fisheries Management, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.

Abstract/ Executive Summary:

The main purpose of this study was to have an understanding on the preference of farmers regarding different radio programs and their relative effectiveness in the dissemination of agricultural information. Data were collected from a sample of randomly selected 100 farmers through personal interview during 10 January to 10 March 2009. The findings revealed that the highest proportion (53%) of the farmers listened radio programs occasionally followed by 39% rarely and only 8% appeared to be regular listeners in receiving agricultural information. The majority (56%) of the farmers had low preference regarding the use of different agricultural radio programs followed by 38% had medium whereas only 6% had high preference. With regard to effectiveness, 'desh amar mati amar' was regarded as most effective radio program in the dissemination of agricultural information. In addition, 'krishi somacher' and 'sonali fashol' were achieved 2nd and 3rd position respectively, on the basis of their effectiveness with the same regard.

Keywords: Agricultural information, Radio programs, Preference, Effectiveness

Location: Dinajpur District

Start Date: 10-01-2009

End Date: 10-03-2009

Program Area: Knowledge Management

Non-commodity: Adoption of technology

Objectives:

a. To determine the frequency of listening of different radio programs by the farmers.

b. To determine the extent of farmers' preference on the basis of use of different radio programs.

c. To find out the relative effectiveness of different radio programs in the dissemination of agricultural technologies among the farmers.

Methodology:

The study was conducted in six villages namely Mohespur, Noshipur, Sabura, Mohadebpur, Gosaipur and Kornai of Chahelgazi Union of Sadar Upazila under Dinajpur district following simple random sampling technique. The farmers having radio were asked to indicate their extent of preferences either by very high, high, moderate, low or not at all with a score of 4,3,2,1 and 0 respectively for each of the selected 10 agricultural radio programs. On the otherhand, a five-point scale (very effective, effective, and moderately effective, less effective and ineffective with a score of 4,3,2,1 and 0 respectively) was formulated to take farmers' opinion regarding the effectiveness of different radio programs. Data were collected personally by using a structured interview schedule during 10 January to 10 March 2009 from a sample of 100 respondents and analyzed by using Statistical Package for Social Sciences (SPSS) software.

Source of Information: Journal of Science Technology (Dinajpur) Vol. 8: 209-212 (2010), ISSN 1994-0386

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

It could be said from the findings that only 8% of the farmers listened radio programs regularly in receiving agricultural technologies. So, appropriate efforts should therefore be taken to increase the motivation and awareness of the farmers so that they listen agricultural radio programs regularly. Majority (94%) of the farmers had low to medium preference on the basis of use of agricultural radio programs followed only 6% had high preference. In view of this finding, it may be concluded that the concerned agencies have yet scope for giving emphasis on the radio broadcasts agricultural programs so that the farmers increase their preference with them. With regarding effectiveness, 'desh amar mati amar', 'krishi somacher', and 'sonali fashol' were ranked 1^st, 2^nd, and 3^rd respectively, by the farmers. The rest of the agricultural programs broadcasts by radio were comparatively low effective in the dissemination of agricultural technologies. So, it is necessary to design and broadcast more field and production oriented agricultural programs through radio for the improvement of their effectiveness.

Knowledge Management: Journal