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Marketing Channel of Dried Marine Fish in the Southeastern Coastal Belt of Bangladesh

M.A. Amin
Department of Aquaculture, Bangladesh Agricultural University, Mymensingh - 2202

M.R. Islam
Department of Fisheries and Marine Science, Noakhali Science and Technology University, Noakhali - 3814

M. Belal Hossain
Department of Fisheries and Marine Science, Noakhali Science and Technology University, Noakhali - 3814

Abstract/ Executive Summary:

The marketing channel of dried marine fish from Kutubdia Island to Chittagong city, Bangladesh was studied during June 2009 to June 2010. Data were collected through questionnaire interviews. The marketing chains from producers to consumers passed through a number of intermediaries: beparies, aratdars, wholesaler and retailer. Based on a sample of 80 units (producers, beparies, aratdars, wholesalers and retailers), the highest percentage (70%) dried fish were supplied by processors to aratdars at Asadgonj. The price of Rupchanda ranged from BDT 1000-1100/kg, Lakkha BDT 1050-1200/kg, Loyitta BDT 80-220/kg, Churi (small size) BDT 120-180/kg, Fatra BDT 190-300/kg, Surma/Maitya BDT300-600/kg, Leizza poa BDT 200-350/kg in Kutubdia dry fish centre (producer). Whereas, the retail price of Rupchanda ranged from BDT 1900-2000/kg, Lakkha BDT 1960-1980/kg, Loyitta BDT 320-350/kg, Churi (small size) BDT 220-250/kg, Churi (large size) BDT 600 - 660/kg, Fatra BDT 350-370 /kg, Kamila BDT 350-370/kg at dried fish markets (Asadgonj, ChalkBazar and Bahaddarhat) in Chittagong City. The price was increased nearly double from producer to consumer. During peak season price was lower than that of lean season. Processors and intermediaries faced various problems like inadequate capital, natural calamities, lack of scientific knowledge and technology, price instability, lack of transport facilities, lack of inadequate storage facilities, lack of physical marketing facilities and lack of marketing information.

Keywords: Dried Marine Fish, Marketing Channel and Profit Margin

Location: Chittagong region.

Start Date: 00-06-2009

End Date: 00-05-2010

Program Area: Socio-economic and Policy

Non-commodity: Market analysis

Objectives:

To know the marketing channel of dried marine fish in the Chittagong coastal belt of Bangladesh.

Methodology:

The present study was conducted for a one year from June, 2009 to May, 2010 and primary data were collected from the dried fish producer/ processors of Kutubdia Island and dried fish traders of Chittagong. The selection of the area for this study was made on the basis of concentration of marine fish drying and processing. Target groups were dried fish processor, bepari, aratdar, whole sellers and dried fish retailers. Primary data were collected by face to face interview. Secondary data were collected from various sources viz., various books of DoF, BFDC etc. The dried marine fish producer/processors were interviewed at their plants whereas the traders were interviewed at the markets. For questionnaire survey, fish retailers were selected through simple random sampling method. Interviews were conducted at the market during marketing time. Retailers took part in fish selling activities as a result there was a scope to observe the marketing activities. Cross-check interviews were conducted with key informants such as president and secretary of Asadgonj dry fish market association. After data collection the data were edited for For example for analysis. In order to minimize error, data were collected in local units and later local units were converted into standard units and the data were transferred to the tabulation sheet. Cost and margin were calculated and presented in the form of tables. Data were processed and finally analyzed using MS Excel-2007.

Source of Information: Middle-East Journal of Scientific Research 12 (3): 301-306, 2012 ISSN 1990-9233

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

During peak season price was lower than that of lean season. Processors and intermediaries faced various problems like inadequate capital, natural calamities, lack of scientific knowledge and technology, price instability, lack of transport facilities, lack of inadequate storage facilities, lack of physical marketing facilities and lack of marketing information.

Knowledge Management: Journal