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Study on Marketing Channel and Value Chain Analysis of Some Commercially Important Marine Fish Species Available in Cox’s Bazar Area, Bangladesh

Md. Khabirul Ahsan
Department of Fisheries Technology, Faculty of Fisheries, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh.

Subrata Kumar Ghosh
Department of Fishing and Post Harvest Technology, Faculty of Fisheries, Chittagong Veterinary and Animal Sciences University, Chittagong-4225, Bangladesh.

Nusrat Sultana Runa
Faculty of Agricultural Economics and Rural Sociology, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh.

Muhammad Mehedi Hasan
Department of Fisheries Technology, Faculty of Fisheries, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh.

Md. Kamal
Department of Fisheries Technology, Faculty of Fisheries, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh.

Abstract/ Executive Summary:

A study was conducted to investigate marketing channel and value chain analysis of some commercially important marine fish species available in Cox’s Bazar area, Bangladesh. Three commercially important marine fish species were investigated in respect to their marketing channel and value analysis: 1) Pomfret, Stromateus chinensis, 2) Jewfish, Otolithoides argenteus and 3) Hilsha, Tenualosa ilisha. Three marketing channels mainly encompasses from fishermen to consumers, namely the primary, secondary and retail markets involving sales agents, suppliers, wholesalers, commission agents, processors and retailers. A total of 120 fishermen and intermediaries involved in the channels were interviewed. A large number of intermediaries were found to be involved in the marketing channel and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin and profit also analyzed. Marketing margin for Pomfret fish, Jewfish and Hilsha were 21%, 27% and 27% of consumer purchase price, respectively. Poor road and transport facilities and large number of intermediaries in the chain were some of the major problems of marine fish marketing chain. It was therefore necessary to provide organizational support, government support, extension service and training facilities to the market operators for sustainable fish marketing systems.

Keywords: Marine fish, Marketing channel, Intermediaries, Cox’s Bazar

Location: Teknaf and Cox’s Bazar Upazila under the district of Cox’s Bazar.

Start Date: 00-11-2014

End Date: 00-04-2015

Program Area: Socio-economic and Policy

Commodity: Marine fish

Objectives:

To investigate marketing channel and value chain analysis of some commercially important marine fish species available in Cox’s Bazar

Methodology:

The study was based on market survey, collecting information through sample survey among fishermen, fish traders, middlemen and fish retailers. The study about marketing channel and value chain analysis of some commercially important marine fish species was conducted in Teknaf and Cox’s Bazar Upazila under the district of Cox’s Bazar. Three types of fish market such as primary, secondary and consumer markets were selected for this study. In addition, Dhaka city retail markets were selected to examine the price variation. Total sample size of the study was 120 which comprised mainly of 45 fishermen, beparis and depot owner, 40 brokers and marketing agents, and 35 retailers. Questionnaire was prepared for collecting relevant information of the study. Primary data were gathered by field survey. This survey involved the inspection of the study area in terms of commercially important marine fish marketing systems. Data were collected for six months from November 2014 to April 2015. Combinations of participatory, qualitative and quantitative methods were used for data collection. RMA is an efficient way to obtain policy-relevant and intervention-focused information about any commodity sub-sector. RMA techniques mostly rely on semi-structured interviews with key informants, knowledgeable observers of a sub-sector, and a minimum number of participants at different stages of the commodity system. For questionnaire survey different market operators such as fishermen, assemblers, wholesalers and retailers were interviewed. The interviews focused on marine fish distribution and marketing systems, marketing costs, marketing profit and margin, value chain analysis, marketing constraints etc. Collected data were analyzed using Microsoft Excel. PRA is a group of methods to collect information in a participatory basis from rural communities. The advantage of PRA over other methods is that it allows a wider participation of the community, the information collected is likely to be more accurate. Resource personnel in the study area like Upazilla Fisheries Officer (UFO), Manager of BFDC were interviewed for the accuracy of the data collected from the fishermen and intermediaries.

Source of Information: Res. Agric. Livest. Fish., Vol. 3, No. 1, April 2016: 195-201

Article Link (Online Journal): DOI: http://dx.doi.org/10.3329/ralf.v3i1.27878

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

The market price of the marine fish species seemed to be increasing step by step and was at the highest level when they reached to the consumer. It was inevitable because at every step the people involved were getting profit from it and that is why the price at the catching area was low but high at the consumer level. Such as, in primary market the price of pomfret was found BDT 675 /kg and in consumer market it was found BDT 800-850/kg. It was clear that the profit from wholesaler to consumer market was almost double. The marketing margin and profit found in marketing of pomfret, jewfish and hilsha were 21%, 27% and 27% of consumer purchase price, respectively.

Knowledge Management: Journal