Md. Taj Uddin
Department of Agricultural Economics, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh
Apurba Goswami
Department of Agricultural Economics, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh
Md. Salehur Rahman
Institute of Agribusiness and Development Studies, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh
Aurup Ratan Dhar
Department of Agricultural Economics, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh
Md. Akhtaruzzaman Khan
Department of Agricultural Finance, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh
GAMM analysis; Value chain map; Governance; SWOT analysis; Bangladesh
Department of Agricultural Economics, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh
Socio-economic and Policy
Market analysis
Study Areas and Sample Size The pangas and tilapia farmers and other actors were selected purposively from different study areas. Total sample size was 200, of which 100 were involved with pangas fish and remaining 100 were involved with tilapia fish (i.e., hatcheries and nurseries, farmers, input suppliers, aratdars, wholesalers, processors, retailers and consumers). The study was based on both primary and secondary sources of data and information. Researchers collected first-hand data and related information through direct interview and 09 focus group discussions (FGDs) using different types of questionnaire. The findings from FGDs were incorporated in value chain mapping and assessing governance issues. Secondary data and information having relevancy with this study were also collected for the purpose of analysis. Analytical Techniques: GAMM analysis Gendered and Adapted Market Mapping (GAMM) analysis was used to examine the value chain map and value chain governance of pangas and tilapia. GAMM analysis incorporated a series of subsector mapping for purposes of analyses (OXFAM, 2013). Three parts of GAMM analysis are: Part I: Assessing and mapping value chain; Part II: Assessing and mapping service market; and Part III: Assessing and mapping of (dis) enabling environment. Part I: Assessing and mapping value chain GAMM starts with identifying the core value chain and includes respective value additions and issues observed at each level. Different types and number of actors are identified first based on their respective roles relative to the product along the value chain. Once identified, these actors are placed along the chain according to the sequence of the ?ow of the product. The dynamics and issues associated with every type of actor are then articulated. Value additions of different stakeholders were estimated using the following equations (Acharya and Agarwal, 1987):
Gross margin = Sales price – Production cost/Purchase price; Value addition by pangas and tilapia producers = Gross margin – Production cost; Value addition by individual actors = Gross margin – Purchase price; Price spread = Consumers’ purchase price – Producers’ sales price; Producers’ share to consumers’ Tk. = (Producers’ sales price ‚ Consumers’ purchase price) × 100
Part II: Assessing and mapping service market Along any product value chain, a network of actors termed the service market supports the core actors of the chain. The types of services and their providers vary across areas, products and time. As such, service market mapping incorporates a wide range of components related to this aspect i.e., starting from embedded services, free-based services, their payments, to service delivery mechanisms, and how of benefits, among all other related factors. Part III: Assessing and mapping of (dis) enabling environment Issues such as government rules and policies, social norms and practices, infrastructure, topology, natural ambience and other underlying factors typically are not emphasized in core value chain frameworks. Despite their profound influence on the core value chain, these aspects are conventionally considered as ‘extraneous’ factors, and their primacy of being significant determinants in the power dynamics and structures of product markets are dismissed as secondary. These phenomena are labeled as (dis) enabling environments. Value chain governance Main issues in value chain governance include coordination, communication or transmission of information, distribution of (market) power, and collaboration. Governance tools in value chains include rules (or standards), which may be product standards (e.g., food hygiene standards) or process standards (e.g., health and safety standards for employees). Internal or formal governance refers to food safety and quality standards that buyers make on producers and exporters and change behaviour in supply chains. External or informal governance is the institutional framework that governs how the chains operate (Kruijssen and Young, 2012). SWOT Analysis SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered internal factors over which people have some measure of control. In addition, by definition, Opportunities (O) and Threats (T) are considered external factors over which we have essentially no control. SWOT analysis guides to identify the positives and negatives inside of the organization (SW) and outside of it, in the external environment (O-T). Developing a full awareness of the situation can help with both strategic planning and decision making (Kotler et al., 2009). The SWOT analysis will give some insight to positive and negative sides of pangas and tilapia value chain.
J Bangladesh Agril Univ 16(3): 503–512, 2018 ISSN 1810-3030 (Print) 2408-8684 (Online)
Journal