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Consumer Preference for Sea Fish Consumption in Dhaka City of Bangladesh

Md Enamul Haque
Department of Agricultural Extension and Rural Development, Bangabandhu Sheikh Mujibur Rahman Agricultural University, Gazipur-1706, Bangladesh

Shahnaz Khanom
Department of Agricultural Extension and Rural Development, Bangabandhu Sheikh Mujibur Rahman Agricultural University, Gazipur-1706, Bangladesh

Md Safiul Islam Afrad
Department of Agricultural Extension and Rural Development, Bangabandhu Sheikh Mujibur Rahman Agricultural University, Gazipur-1706, Bangladesh

Aliyu Akilu Barau
Department of Agricultural Extension and Rural Development, Bangabandhu Sheikh Mujibur Rahman Agricultural University, Gazipur-1706, Bangladesh

S M Rafiquzzaman
Department of Fisheries Biology and Aquatic Environment, Bangabandhu Sheikh Mujibur Rahman Agricultural University, Gazipur-1706, Bangladesh

Abstract/ Executive Summary:

Fish is traditionally complemented to rice in the diet of Bangladeshi. Thus, its daily consumption is pretty normal. Although, a number of researches have been done on river fish and its consumption, there seems a few in the public that specifically studied consumer preference for sea fish consumption in Bangladesh. This study, therefore, explores the consumers’ preference for sea fish consumption in Dhaka city of Bangladesh. A cross sectional survey design was followed to collect data from 120 respondents in four quota sampled areas of the city, namely; Uttara, Khilkhet, Mirpur and Jatrabari. The results revealed that 20 species of sea fish were usually brought to the markets patronised in the selected areas, but 17 were commonly consumed. The consumers mostly preferred Tenualosa ilisha (95.83%), Pampus chinensis (91.67%), Penaeus monodon (75.0%), Lates calcarifer (74.17%), Euthynnus affinis (62.5%) and Harpadon nehereus (58.33%) for their taste whereas, Pama pama (33.33%) and Setipinna taty (46.67%) were preferred for lower price. The average monthly household sea fish consumption was 5.49 kg. Age, level of education, gender, annual income and religious view were found to have significant positive association with household sea fish consumption. Respondents preferred sea fish for health benefits related to heart, eye-sight, nutrient enrichment, diseases protection and prevention of depression. However, irregular supply of sea fish and higher price were pointed by the respondents as the main constraining factors to sea fish consumption. Generally, Bangladesh is blessed with vast sea fish resources, but consumers’ accessibility need to be strengthened.

Keywords: Benefit, Consumer, Consumption, Market, Preference, Sea fish

Location: Uttara, Khilkhet, Mirpur, Jatrabari under Dhaka city.

Start Date: 00-00-2018

End Date: 00-00-2018

Program Area: Resource Development and Management

Commodity: Marine fish

Objectives:

The present study attempts to examine consumers’ preference for sea fish consumption in Dhaka city of Bangladesh.

Methodology:

The study involved a cross sectional survey conducted during summer 2018 in four areas, namely; Uttara, Khilkhet, Mirpur, Jatrabari under Dhaka city. All the households around the four selected markets (Uttara, Khilkhet, Mirpur and Jatrabari) constituted the population of the study. For convenience, 30 households were selected from each of the four areas following quota sampling technique. Thus, a total of 120 households constituted the sample size of the study. Household heads that buy and consume sea fish were considered as the unit of analysis. The data were collected using interview schedule. In addition, direct observation was made during the administration of interview schedule to the respondents. The preference for sea fish in the present study was measured on the basis of taste, odor, price and appearance as perceived by the respondents, and it was expressed in frequency and percent. The SPSS (Statistical Package for Social Sciences) computer package was used to perform data analysis. Descriptive statistical measures like range, mean, frequency and percent distribution, standard deviation were used to describe and interpret the data. For exploring association between selected characteristics of the sea fish consumers and their consumption of sea fish chi-square test was used. Throughout the study 5.0 percent (0.05) level of significance with an accompanying 95.0 percent confidence level were used as the basis for determining the association (chi-square) between the selected variables.

Source of Information: The Agriculturists 2019; 17(1-2) 41-51

Article Link (Online Journal): DOI: https://doi.org/10.3329/agric.v17i1-2.44695

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Sea fish is a reliable protein source and an essential provider of many nutrients that keep body function running and helps protects against some diseases, including cancer. Having adopted cross sectional survey design, the present study found that the respondents in Dhaka city approximately consumed 17 species of sea fish out of the 20 usually brought to the selected markets in the study area. The preferred sea fishes were consumed mainly for taste and in some cases for low price. Average monthly household sea fish consumption found was 5.49 kg. Age, level of education, gender, annual income and religious view of the respondents showed significant positive association with their household sea fish consumption. The major benefits of sea fish consumption were identified as ‘beneficial for heart’, ‘keeps the eyes bright’, and ‘enriched with essential nutrients.’ However, irregular supply of sea fish and higher price were indicated as the major constraints to sea fish consumption. Since the results indicated that sea fish consumption and preference is not only specific to certain class of people (varies though), but limited by irregular supplies and higher prices, it is imperative to make necessary efforts by the Department of Fisheries and other responsible organization (governmental and non-governmental) for increasing its consumption. These could come in the way of effective transportation and marketing systems for sea fish from the coastal area to other parts of the country so that it could be regularly available to the consumers at market places.

Knowledge Management: Journal