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Structural Performance of Fish Market in Bogura District, Bangladesh

Md Helal Uddin, Sirazunnesa
Department of Fisheries Management, Faculty of Fisheries, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Muhammad Shahidul Haq
Department of Fisheries Management, Faculty of Fisheries, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Zoarder Faruque Ahmed
Department of Fisheries Management, Faculty of Fisheries, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Jannatul Fatema
International Institute of Applied Science and Technology (IIAST), Rangpur-5400, Bangladesh

Mst Kaniz Fatema
Department of Fisheries Management, Faculty of Fisheries, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Abstract/ Executive Summary:

One of the most important blossom trades in the economy of Bangladesh is fish marketing To understand the current practices of fish market and marketing systems in Bogura district of Bangladesh, an investigation was conducted based on existing marketing system and economic features of marketing activities and inefficiencies. Fish marketing is almost exclusively maintained by the private sector and large number of intermediaries such as local traders, agents/suppliers, and retailers are involved in the distribution process of fish marketing. Data were collected from 45 fish traders through questionnaire interviews and participatory rural approach methods during December 2011 to May 2012 from three different fish markets named as Fateh Ali Fish Market, Godarpara Fish market and Khandar Fish market of Bogura district. The daily supply of fish in Fateh Ali Fish market, Godarpara Fish market and Khandar Fish market were estimated at 6.75 tons, 0.765 tons and 0.495 tons, respectively. Present supply and requirement of the fish showed a wide gap and virtually most of the fish (85%) is imported from outside where the local supply of fish is only 15%. There is a high consumer preference for Indian major carps i.e. rohu, catal, mrigal rather than exotic carps. The price of fish depends on market structure, species, quality, size, weight and season that’s why a well-systematized marketing setup is crucial for reasonable price for fishes. The study revealed that almost all traders in three markets made a considerable amount of profit and broadly improved their food consumption facilities, standards of living, purchasing power, choice and ability as an economic sector. However concerns arise about the sustainable marketing system due to higher transport costs, poor transport facilities, inadequate supply of ice, lack of money for business, and poor institutional support. It is an urgent issue to establish ice factory, improvement of transport facilities, provision of governmental, institutional and banking assistance, introduction of fish quality control measures and training of fish market operators for improved their marketing system. Therefore, the present study emphasizes the fundamental marketing system, market flow of fish, availability of fish in these three markets, and market related constraints in Bogura district, Bangladesh.

Keywords: Fish market, Marketing system, Bogura, Bangladesh

Location: Bogura district, Bangladesh

Start Date: 00-12-2011

End Date: 00-05-2012

Program Area: Socio-economic and Policy

Commodity: Fish

Objectives:

To know the existing marketing system in order to identify marketing inefficiencies that have negative impact on poor fishers and fish traders.

Methodology:

Study area: The study was based on market survey obtaining information through a sample survey among fish intermediaries. In Bogura town there are about 12 fish markets. Among them 3 major fish market namely Fateh Ali Fish market, Godarpara Fish market and Khandar Fish Market were selected for the research work. Discussions about market history, marketing channel as well as marketing period in season/time were performed with fish farmers, fish traders, Upazila Fisheries Officer and key personnel. Methodology: The data was collected over six months from December/2011 to May/2012. A combination of several survey techniques were used to collect data from the study area. Primary data collection: Primary data was gathered by doing field surveys for the confirmation of the secondary data. The study area was visited officially to check on standards in term of fish distribution and marketing information. Primary data were collected by using questionnaire interviews, focus group discussion and crosscheck interviews with key informants. Questionnaire interviews: Forty five fish traders were selected in three fish markets (15 from each) in the study area for the questionnaire interviews through simple random sampling method. Questionnaire was tested in the field before interviews. Traders were interviewed through a formal conversation at the market center. The consequences of the interviews were about fish marketing, pricing policy, trading actions, constrains of fish marketing and socio-economic conditions of traders. Focus group discussion (FGD): Focus group discussion was conducted with intermediaries in the study area to get an overview of fish distribution and marketing systems, constraints of fish distribution and marketing etc. A total of 15 FGD sessions (5 in each area) were conducted where each group size of FGD was 6 to 12 intermediaries. Secondary data collection: Secondary data about fish distribution and marketing information were collected from government and non-government organizations such as Department of Fisheries (DOF), Upazila Fisheries Officers and Thengamara Mohila Sabuj Sangha (TMSS) etc. Crosscheck interviews with key informants: Key informants are especially knowledgeable on particular topic and are expected to be able to answer questions in relatively important way about the knowledge and behavior of others, and especially about the operations of the system. Crosscheck interviews were conducted with key informants such as school teachers, local leaders, Upazila Fisheries Officers, MAEP staff and Relevant NGO workers where information was contradictory or requested for further assessment. Data Processing and Analysis: After collection of data from the field, these were verified to eliminate errors and inconsistencies. Some of the collected data were in local units, due to respondent's familiarity with those units. These data were converted into international units. Preliminary data sheets were compared with the original questionnaire and result sheets to ensure the accuracy of the data entry. The data were processed and finally analyzed using Microsoft Excel software.

Source of Information: Res. Agric. Livest. Fish. Vol. 5, No. 3, December 2018 : 399-410.

Article Link (Online Journal):

Funding Source:

1.

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Finally, the study concluded that the fish marketing system of Bogura district demands modernization. Lack of adequate transport and communication facilities, insufficient credits, different pricing policies, lack of market regulation and quality control is prime obstacle. Improvement of the existing physical infra-structures in term of drainage, water supply, icing facilities in fish markets are required to ensure hygienic and good quality of fishes to be available to the consumers at reasonable price. Adequate financial and technical support should be provided by the Government in the development of fish marketing system in Bangladesh.

Knowledge Management: Journal