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Present Status of Fish Marketing Channel with Special Emphasis on Wholesale and Retail Market in Sylhet District of Bangladesh

N Mia
Department of Aquatic Resource Management, Sylhet Agricultural University, Sylhet-3100, Bangladesh

M Kunda,
Department of Aquatic Resource Management, Sylhet Agricultural University, Sylhet-3100, Bangladesh

A H A Rashid
Department of Aquatic Resource Management, Sylhet Agricultural University, Sylhet-3100, Bangladesh

M J Islam*
Department of Aquatic Resource Management, Sylhet Agricultural University, Sylhet-3100, Bangladesh

Abstract/ Executive Summary:

The study was carried out on fish marketing system of Sylhet sadar upazila to find out the existing marketing channels and also to explore marketing cost and income of wholesalers and retailers in the study areas. The present investigation was conducted for a period of April to September 2014 in five different markets of Sylhet sadar upazila. A total of 120 fish traders were randomly selected for the study and data were collected through direct interview using a well-structured questionnaire. Focus group discussions (FGD) were carried out by a previously made checklist. Key informant interviews were made to cross-check the collected data from the fish traders. In Sylhet sadar a large number of people were involved in the fish marketing channel as bapari, aratdar, paiker and retailer. In the study area, it was found that the total marketing cost of wholesaler was estimated BDT 2.72 kg^-1 of fish. Transportation was the highest cost comprising 29.41% of the total marketing cost. The second highest cost component was the icing comprising 25.73% of total marketing cost and the lowest was security comprising 4.41% of the total marketing cost. The total marketing cost of retailer in the study area was estimated BDT 2.03 kg^-1 of fish. Icing was the highest cost comprising 29.55% transportation was the second highest 27.09% and the lowest electricity comprising 5.91% of the total marketing cost. Traders faced numbers of problems such as security, electricity, icing, market toll, personal expense and transportation etc. To improve the fish marketing facilities it is essential to establish ice factory, improve fish transport facilities and to introduce fish quality monitoring unit.

Keywords: Fish market channel, Wholesale market, Retail market, FGD.

Location: Sylhet sadar upazila

Start Date: 00-04-2014

End Date: 00-09-2014

Program Area: Socio-economic and Policy

Commodity: Fish Market

Objectives:

The present study was undertaken to identify the best fish marketing channel in Sylhet sadar to identify the marketing cost of wholesalers and retailers and to identify the incomes of wholesalers and retailers in the Sylhet sadar upazila of Sylhet, Bangladesh.

Methodology:

The study was carried out for a period of six months from April to September 2014. Selection of study area Fish farming is increasing day by day in Sylhet sadar upazila and many farmers involved in commercial fish farming. For this reason a fish marketing network is developed among fish farmers, commission agents, fish traders, consumers and other associated groups. For the above reason, Sylhet sadar was selected as the survey area. The study area was included Kazir bazar, Bandar bazar, Modina market, Majortila market, Shibgonj market. Different types of stakeholders like fish traders, commission agents and wholesaler were selected as respondent in the study. A total of 120 fish traders (Retailers or Wholesalers) were designated for questionnaire interviews in 5 different markets (6 times in each market). All the collected data were tested to eradicate errors and conflicts. Preliminary data sheets were compared with the original questionnaire and result sheets to ensure the accuracy of the data entry. The data were processed and finally analyzed using Microsoft Excel software.

Source of Information: J. Sylhet Agril. Univ. 2(2):229-238, 2015 ISSN: 2308-1597

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

It was noted that indigenous species were sold at higher price than the Indian major carps and Indian major carps were sold at higher price than exotic carps. Indian major carps catla showed the highest price and kalibaus was the lowest price. Among the exotic carps the highest price was found in common carp and lowest price for silver carp. Among indigenous species the highest price was found for pabda. Different types of problems faced by traders were in sufficient icing and electricity facilities high personal expense, labor cost and transportation. So that appropriate action should be taken for the improvement of existing marketing systems.

Knowledge Management: Journal