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Marketing System of Traditional Dried and Semi-fermented Fish Product (chepashutki) and Socio-economic Condition of the Retailers in Local Markets of Mymensingh Region, Bangladesh

M. A. Nayeem
Department of Fisheries Technology, Bangladesh Agricultural University, Mymensingh 2202, Bangladesh

K. Pervin
Department of Fisheries Technology, Bangladesh Agricultural University, Mymensingh 2202, Bangladesh

M. S. Reza
Department of Fisheries Technology, Bangladesh Agricultural University, Mymensingh 2202, Bangladesh

M. N. A. Khan
Department of Fisheries Technology, Bangladesh Agricultural University, Mymensingh 2202, Bangladesh

M. N. Islam
Department of Fisheries Technology, Bangladesh Agricultural University, Mymensingh 2202, Bangladesh

M. Kamal*
Department of Fisheries Technology, Bangladesh Agricultural University, Mymensingh 2202, Bangladesh

Abstract/ Executive Summary:

A survey conducted on the marketing system of traditional dried and semi-fermented fish product locally called “Chepa shutki” of Bangladesh showed that there was no fixed marketing channel for those products and the length of marketing chain varied depending on location and season. Generally the processors collected raw materials from fishermen, middlemen or through a number of intermediaries, and processed the fish to sell them to wholesalers. About 45% of the local retailers purchased Chepa shutki directly from processors to ensure maximum profit. It was found that 73% retailers had idea about the production technique of dried products; 68% of the retailers took no protective measures to preserve the quality of the products while 9% retailers separated the broken pieces from the lot before selling their products. Sixty four percent retailers stored the products in earthen vats while others stored the product in plastic bucket or wooden box. It was found that they had little or no idea about the quality management of their products. The survey revealed that 68% of the local retailers thought that Chepa shutki retailing was a profitable business while 73% retailers’ main occupational activity was Chepa shutki and dried fish retailing and the remainders had other forms of business including grocery-cum-dried fish retailing. In case of education level retailers, it was found that 55% were illiterate while 25% of them received formal education. About 65% of the retailers had family member less then 5 and the remainders had more than 10 members in their family. Sixty three percent respondents among the retailers were muslim and the rest belonged to hindu religion. The study showed that 63% of the retailers were satisfied with their existing socio-economic condition and they ranked themselves in the society as businessmen.

Keywords: Chepa shutki, Marketing channel, Socio-economic condition, Traditional drying

Location: Netrokona and Mymensingh of Bangladesh

Start Date:

End Date:

Program Area: Socio-economic and Policy

Commodity: Dried fish

Objectives:

The present study was thereby undertaken to investigate the marketing system of traditional dried and semi-fermented SIS products. The study also involved an investigation on the socio-economic condition of the retailers in local markets in Mymensingh region, Bangladesh.

Methodology:

Study area The study area was two districts, namely Netrokona and Mymensingh of Bangladesh. There were three major fish markets in Netrokona district, of which Barhatta, Mohonganj and Allokdia were selected after discussion with fish farmers and traders. As for Mymensingh district, markets included Kewatkhali market, Kalibari market, K-R market and Sutiakhali bazar. Survey on marketing system of dried and semi-fermented fish products A survey was conducted over a period of two months from January-February, 2007 on the marketing system of traditionally dried SIS (e.g. Puntius sarana, P. ticto etc) and semi-fermented products in the producer, wholesale market, and in retail market of Barhatta, Mohonganj and Allokdia under Netrokona district, and Kewatkhali, Kalibari, K-R market and Sutiakhali bazar under Mymensingh district. The major aspects of the collected information were marketing system of traditional semi-fermented Chepa shutki, selling procedure, transportation and handling, storage facility in wholesale and retail shop, general sanitation and hygienic condition of producer, wholesaler and retail market and overall quality of market product using prescribed questionnaire. Survey on socio-economic condition of retailers A survey was also conducted on socio-economic condition of retailers using prescribed questionnaire. Data processing and analysis All information and data gathered from the field were combined and summarized in tabular form and analyzed using Microsoft Excel and SPSS 9.0 for Windows (SPSS Inc., Chicago) program.

Source of Information: BANGLADESH RESEARCH PUBLICATIONS JOURNAL ISSN: 1998-2003, Volume: 4, Issue: 1, Page: 69-75, May-June, 2010

Article Link (Online Journal): http://www.bdresearchpublications.com/admin/journal/upload/09156/09156.

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Production and marketing of traditional dried and semi-fermented fish products is an important livelihood activity by many rural and artisanal fishermen in Bangladesh. The study revealed vital information on marketing system of both types of fish products which will be helpful to identify existing marketing inefficiencies so that the government and private sector can take necessary steps to improve the overall quality of the products, and help increase the socio-economic status of the people involved in the value chain.

Knowledge Management: Journal