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Marketing System of Some Fish Species in the North-eastern Region of Bangladesh: an Empirical Study

Mehedi Azam
Department of Aquaculture, Patuakhali Science and Technology University, Dumki, Bangladesh.

Md. Bokthier Rahman
Department of Fisheries Technology, Patuakhali Science and Technology University, Dumki, Patuakhali, Bangladesh

Mst. Ruma
Department of Fisheries Management, Patuakhali Science and Technology University, Dumki, Patuakhali, Bangladesh

SM Oasiqul Azad
Department of Fisheries Technology, Patuakhali Science and Technology University, Dumki, Patuakhali, Bangladesh

Md. Shahin Alom
Department of Fisheries Technology, Patuakhali Science and Technology University, Dumki, Patuakhali, Bangladesh

Md. Yusuf Ali
Department of Marine Fisheries and Oceanography, Patuakhali Science and Technology University, Dumki, Patuakhali, Bangladesh

S. M. Majharul Islam
Faculty of Fisheries, Patuakhali Science and Technology University, Dumki, Patuakhali-8602

Abstract/ Executive Summary:

In Sylhet district, several markets and super shops are developed to continue fish related business. Therefore, the study was undertaken to discern about the inclusive market status by employing PRP tools for a period of six months from June-November 2015. The study revealed that in supply chain about 5% consumers received fish and fishery products from fish farmers directly and rest 95% fishes reached to the consumer levels through intermediaries. About 55% fish species were found as local origin and 45% came from different parts of the country. The gross margin of paiker, wholesaler and retailer was 800, 400, 1100 taka/quintal whereas net margin was 600, 320 and 960 taka/quintal, respectively. It was found that 45% consumer not prefers to take fish in fillet form and rest 55% accepted fish fillet for consumption. Major constraints of the study areas were poor drainage, transportation, icing facilities, unhygienic environment. Not only GO but also NGO should take recommended measures to overcome the existing problems of fish market in Sylhet district.

Keywords: Sylhet district, Fish markets, Marketing channels, Price, Intermediaries, Gross margin, Net margin, Constraints, Measures

Location: Sylhet District of Bangladesh

Start Date: 00-06-2015

End Date: 00-11-2015

Program Area: Socio-economic and Policy

Commodity: Fish

Objectives:

The objectives of present study was designed to identify major fish distribution channels, common beneficiaries of fish markets, explore existing marketing infrastructure and conditions of fish handling and means of transportation, identify important species for export and domestic consumption, constraints to marketing and trade of fish and provide recommendations based on the results and findings.

Methodology:

Study area and study period The present study was conducted in Sylhet District of Bangladesh, situated in between 24°36' and 25°11'N latitudes and 91°38' and 92°30'E longitudes. Relevant information’s for the present study were collected for a period of six months from June 2015 to November 2015. Data collection Purposive and simple random sampling techniques were used to collect necessary data. Five markets were selected being the major fish markets in the study area. Structured interview schedules were used to collect information from the major fish landing centers, wholesale and retail fish markets through key informant surveys and focused group discussion with officials and members of fish trader associations/cooperative societies. Interviews were conducted at the market during marketing time. Retailers took part in fish selling activities as a result there was a scope to observe the marketing activities. Cross-check interviews were also conducted with key informants such as DoF, BFDC etc. Sampling size A total of 47 fish traders (15 from each market and 1 from each super shop) and 60 consumers (12 from each market) were selected randomly for interview. Data presentations The collected data are analyzed in SPSS (16.00) (one way ANOVA) and MS Excel 2010. The data were then represented in textual, tabular and graphical form for easy understanding of present findings.

Source of Information: Journal of Entomology and Zoology Studies 2016; 4(5): 923-927

Article Link (Online Journal):

Funding Source:

1.

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Marketing of fresh fish in Bangladesh is characterized by involvement of many intermediaries. Involvement of some intermediaries seems to redundant whose presence just adds a cost to the consumer and a loss to the fisher folk community. When fish moves through value chains, every intermediary adds some extra costs with the purchase price as part of their involvement or profit. As a consequence, price of fish increased to a great extent which affects the fish sellers and ultimate consumers. As the marketing system dominantly maintained by private sectors, so government does not play active role in properly regulating market behavior and market performance in terms of price fixation, physical facilities, shortening channel etc.

Knowledge Management: Journal