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Marketing System of Small Scale Broiler in Selected Areas of Tangail District

Shahida Akhter
Interdisciplinary Centre for Food Security, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Alamgir Hasan
Department of Microbiology and Hygiene, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Hasan Habibur Rahman
Interdisciplinary Centre for Food Security, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Md Kamrul Hassan
Department of Microbiology and Parasitology, Sher-e-Bangla Agricultural University, Dhaka-1207, Bangladesh

Most Tahmina Khan
Department of Microbiology and Hygiene, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Mahbubul Pratik Siddique
Department of Microbiology and Hygiene, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

M Harun Ar Rashid
Department of Agricultural Economics, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Mohammad Ismail Hossain
Department of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Abstract/ Executive Summary:

The study was attempted to explore the small scale broiler farming of Tangail district. Bhuapur, Ghatail, Kalihati, Shakhipur, Delduar and Basail Upazilas were selected purposively for this study. Primary data were collected through face to face interview with the respondents of broiler farmers during February to July, 2016. Secondary data were collected from the BBS, poultry production and marketing reports, journals, DAM, DLS and MS theses. A total of 30 broiler farm owners and 54 intermediaries were selected by applying purposive sampling technique. In the production and marketing system of broiler, many intermediaries were involved such as Bepari, Paiker, Wholesaler and Retailer. Marketing of broiler, produced in Tangail district, was moved from producers to the consumers through four separate chains. The average production cost of farmer for 500 birds was BDT 54781.25, and marketing cost of paiker, wholesaler and retailer were BDT 1230, BDT 1310 and BDT 440, respectively. However, beparies received highest marketing cost which was BDT 1370/500 birds. Transportation was found as the highest cost item which was 37.96%, 39.02% and 40.46%, in case of bepari, paiker, and wholesalers, respectively, but there was no transportation cost of retailer. Broiler farmers sold 90% of their broiler to paiker/bepari and remaining 10% to retailer (distance paiker) sold directly. Paikers sold 85.63% of their broilers to retailers and 14.34% to retailers through wholesalers. Consumer purchases100% of broiler from the retailers in the study areas. Broiler producers did not get fair price due to lack of economic storage facilities, existence of stronger middlemen, inadequacy of veterinary care and services, inefficient transportation facilities, and lack of proper marketing information. It could be concluded that institutional credits, timely supply of inputs and stable price of broiler should be ensured along with the provision of transport and market facilities.

Keywords: Marketing system, marketing channel, marketing cost, Cost and return, Small scale, Broiler

Location: Bhuapur, Ghatail, Kalihati, Shakhipur, Delduar, and Basail, upazilla was purposively selected in Tangail district.

Start Date: 00-01-2016

End Date: 00-08-2016

Program Area: Socio-economic and Policy

Non-commodity: Market analysis

Objectives:

This broad-based general objective is broken into four specific objectives, such as, estimating the costs and return of small scale broiler farming; broiler marketing system identification; estimating the marketing costs, margins and profits of market intermediaries; and identifying the problems of broiler farming and marketing as future remedial measures.

Methodology:

Study area and period- In order to analysis the marketing system of broiler, Bhuapur, Ghatail, Kalihati, Shakhipur, Delduar, and Basail, upazilla was purposively selected in Tangail district. The present study covered 8 months from January to August, 2016. Data were collected during the period from February to July, 2016 through face to face interview. Selection of Samples- Data collection was conducted with sample villages representing different geographic and livelihood zones, as well as proximity to market access. Instead of simple random sampling, purposive sampling (one of non-probability sampling methods) was used in order to get various strata for various actors and markets. Preparation of the Survey Schedule For this purpose, the interview schedule was prepared according to the need of the objectives of the study. Two sets of interview schedules for all actors involved marketing system were prepared. The draft interview schedules were pre-tested amongst a few respondents by the researcher own self. In this pre-testing much attention were given to elicit new information. The interview schedule contains questions about the total farm size, total production, cost of production, return of farmers, percent of broiler transacted by market actors, grading practices, mode of transportation, sources of finance, pricing practices, marketing channel, marketing cost, marketing margins etc. Data collection- The relevant data were collected from the selected samples through face to face interview. Before taking actual interviews the whole academic purpose of the study was clearly explained to the sample farmers, traders. Initially, they were hesitated to answer the questions; but when they were assured that the study was purely an academic one and it would not affect any way, they were convinced to cooperate with researcher. At the time of interview, the concerned personnel were asked questions systematically and explained the question whenever it was felt necessary. Farmers were requested to provide correct information as far as possible. In addition to primary data, secondary data were also collected from various publications like journals, articles, library and website searching. Tabulation and analysis of data- The first step was taken to scrutinize the data of each and every schedule to find out any inconsistency or omission in the data collection and to avoid irrelevant information. The data were edited carefully to eliminate possible errors contained in the schedule while recording information. Processed data were transferred to excel spread sheet and compiled with a view to facilitating tabulation. After checking they were converted into quantitative form by using suitable scoring. Necessary tables and graphs were prepared by summarizing the data. The collected data were analyzed according to the objectives of the study. Inconsistencies in the data were removed. Analysis was done using Microsoft Excel.

Source of Information: Res. Agric., Livest. Fish.7(2): 243-254, August 2020

Article Link (Online Journal): DOI: https://doi.org/10.3329/ralf.v7i2.48864

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

The findings of this study indicated that the production and marketing of broiler are profitable business. This is mainly attributed to close proxy, good communication facilities especially development of cell phone technology and good infrastructure availabilities among the market centers in Bangladesh. It also suggests that there is wide scope for the development of broiler farming and trading in this country. In this study the profit of retailer was higher than that of other intermediaries. To make the business more profitable, efficient marketing system should be developed by reducing marketing cost and increasing marketing services.

Knowledge Management: Journal