Agricultural Research Management Information System

Home
Research Summary
Search
About Us
- ARMIS
- Brochure
Contact Us
Report
User Request
Data Input
Help
- Operation Manual
  - PDF
  - Video
- Program Area & Commodity
We have reached 37600 number of research entries at this moment.

- Logout

Research Detail

Home
Research
Detail

Marketing System of Summer Tomato in Jessore District

P. Hajong
Scientific officer
Regional Agricultural Research Station, Jessore.

M.S. Islam
Chief Scientific Officer
Regional Agricultural Research Station, Jessore.

Abstract/ Executive Summary:

The study was conducted for the assessment of Marketing system of summer tomato in Jessore. Data were collected from 30 randomly selected tomato farmers and 60 traders from Jessore and Dhaka market. Farmer, faria, bepari, wholesaler, commission agents and retailer were involved in marketing of summer tomato. Marketing cost of farmar, faria, Bepari, wholesaler, retailer(urban) and retailer(rural) were Tk.43 /quintal, Tk.69.10/quintal, Tk.218.35/quintal,Tk.244.27/quintal, Tk.185.67/quintal and Tk.107.35/quintal respectively. Net margin or profit of the faria, bepari, wholesaler and retailer were Tk.130.00/quintal, Tk.81.65/quintal,Tk.55.73/quintal and Tk.214.33/quintal respectively. There were seven marketing channel identified in tomato marketing.

Keywords: Marketing system; Summer tomato; Profit

Location: Upazilla namely Bagherpara, Jessore sadar and Jhikorgacha of Jessore district Bangladesh.

Start Date: 00-00-2015

End Date: 00-00-2015

Program Area: Socio-economic and Policy

Commodity: Tomato

Objectives:

i) To examine the nature of marketing system and marketing channel of summer tomato;

ii) To estimate the marketing cost and margin at different levels of intermediaries; and

iii) To identify the marketing problems and their solutions.

Methodology:

The present study was conducted at three upazilla namely Bagherpara, Jessore sadar and Jhikorgacha of Jessore district. The study area was purposively selected considering the higher concentration of summer tomato cultivation during summer season. The study was carried out by using formal survey method. A total of 30 farmers out of which 10 from each upazilla was randomly selected for interview. For the marketing information 60 traders selected of which 30 from Jessore market and 30 from Dhaka market. Necessary information regarding this study was collected based on marketing costs, price, marketing margin etc. Data were collected through pre-designed interview schedule during the period of summer 2015. Field investigators under the direct supervision of the researcher collected field level data using pre-tested interview schedule. Although some of the selected farmers continued to harvest the crop upto December but yield data and other information were taken upto last week of October considering summer period. Marketing data was collected from different market in the summer season when the product available at the market for corrects information and observe properly. The marketing margins and net margins of intermediaries were estimated by using the following formula: Gross marketing margin (Tk./quintal) = Sale price (Tk./quintal) - purchase price (Tk./quintal) Net margin (Tk./quintal) = Gross marketing margin (Tk./quintal) - marketing cost (Tk./quintal)

Source of Information: Annual Research Report, 2016-2017; Agricultural Economics Division, Bangladesh Agricultural Research Institute, Joydebpur, Gazipur

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

The study was conducted for the assessment of marketing system of summer tomato in Jessore. Farmer, faria, bepari, wholesaler, commission agents and retailer were involved in marketing of summer tomato. There were seven marketing channel exist in the summer tomato marketing. Total marketing cost of all intermediaries was tk. 760.39 per quintal, gross margin 1200 tk per quintal and net margin was Tk.482.61 /quintal. It had highly demandable crop that it can used as a vegetable at the summer and rainy season.

Knowledge Management: Report/Proceedings