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Organic Food Development and Brand Communication Influencing Consumer Conviction in Bangladesh

Mst. Sharmin Sultana
Id# 111 113 057; United International University

Abstract/ Executive Summary:

This current study is a concern for organic food of Bangladesh which is getting good locus now a day. Here I want to create a Brand image of organic Food and succeeding to feel our target. Through this study, the researcher is showing some statistical data in this report which is very helpful to know about present situation and past. Another focusing issue is the marketing portion in this sector. Like as, promotion, Publication, motivation of consumers, Packaging etc. Good marketing can change its current situation. This sector will be a great financial source. The young generation can earn money from this sector. They have changed their life. This sector possesses both advantages and disadvantages. The advantage is more than the disadvantage. This sector is very helpful for health. We want to provide the best service to organic food lovers because we want a huge number of organic food lovers. We want to export organic food and increase production. This study also highlights the government positives initiatives for this sector.

Keywords: Organic Food Development, Brand Communication, Influencing Consumer Conviction, Bangladesh

Location: Bangladesh

Start Date:

End Date:

Program Area: Quality and Nutrition

Commodity: Organic products

Objectives:

The purpose of this study is to go around how organic food brands utilize brand communications as a key tool for influencing perceptions and knowledge and ultimately relationships with customers.

Methodology:

1.7 Research Mythology The strategy was exploratory and qualitative in nature. We are the collective quality of data from common people. We are discussing about the distribution channel of the organic products of Bangladesh. This research can find out the original problem of organic food. We want to develop this sector. Without finding this problem it’s not possible to develop this sector.

1.8 SOWT Analysis SOWT Analysis is one of the most important for this research paper. We can show the four essential parts for using this analysis. It will helpful for everyone to understand this report. I focus the box of Sowt.

Source of Information: A report on Organic Food Development and Brand Communication influencing Consumer Conviction in Bangladesh. Date of submission 28-10-2018

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Organic food can be a great financial source in our country. It can change our financial source. Younger generation can find new job source in this sector. We are creating branding value of organic food in our county. We are improving logistic support and distribution channel also. We can make virtual friend page whereas organic food lovers can discuss their opinion, suggestion and query so on. If we want to brand organic food then we have work to published organic food. We will discuss organic food advantages, values, test, and benefit publicly. The government also helps us for branding of organic food. Likely, we cannot do anything alone, Government of Bangladesh also play their role. For example, they have to help about Bank Loan, Land, training and so on. In this way, customer satisfaction will be increase. We are not working to sell consumer product but also we are working to increase uses of organic food.

Knowledge Management: Report/Proceedings