Agricultural Research Management Information System

Home
Research Summary
Search
About Us
- ARMIS
- Brochure
Contact Us
Report
User Request
Data Input
Help
- Operation Manual
  - PDF
  - Video
- Program Area & Commodity
We have reached 37600 number of research entries at this moment.

- Logout

Research Detail

Home
Research
Detail

Analysis of Consumer Perceptions on Food Purchasing During Covid-19 Pandemic in Bangladesh

Most Moriom Khatun
Corresponding Author
Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Noor Md. Rahmatullah
Department of Agricultural Statistics, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Sharmin Afrin
Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Fazlul Hoque
Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Tanjina Afrin
Department of Agribusiness and Marketing, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Fatema-tuz-Zohura
Department of Agricultural Economics, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Abstract/ Executive Summary:

COVID-19 pandemic creates a worldwide problematic situation as well as Bangladesh which secures the top ten GDP growths in the last decade. Since this country has an agriculture-dominated economy, this pandemic badly affects on the agricultural business sector. However, the significance of the COVID-19 pandemic may vary from different parts of Bangladesh. To visualize those effects on the consumers’ points of view, this research has been conducted for measuring the different points of pandemic affects on 10 different agricultural products. A survey has been designed to collect the consumers’ perception to buy agricultural food during this pandemic and a total of 200+ valid data was selected for analysis. Data has been randomly collected from all over the country having a prioritized location with a higher COVID-19 detection rate. Respondents shared their viewpoints on 10 different agricultural products type named as Coarse Rice, finer quality rice, beef & mutton, poultry & egg, local fish, exported fish, fruits & vegetables, cooking oil, spice crops, and imported foods. The data are statistically analyzed to answer three research questions regarding food availability, price hiking, and the government’s initiatives to mitigate the impact of this pandemic. It has been found that almost every consumer reports comparatively higher pricing and a lack of agricultural products in the domestic market. All the data are negatively skewed for pricing in terms of any cities in Bangladesh, which means every consumer suffer from the price hiking during this pandemic. It also depicted that the food crisis was more dominated in the capital city rather than the remote local villages, which may happen due to the supply chain disruption of perishable products. However, the government already took some initiatives to mitigate the effect of this pandemic, but more than the majority of the respondents are not fully convinced of that. An interesting finding is that the crisis issue is not significantly dependent on any consumers’ demographic data, which means every category of consumers already more or less affected by the pandemic.

Keywords: Agribusiness, Food Security, Consumer Perception, COVID-19, Agricultural Economics

Location: In Bangladesh

Start Date:

End Date:

Program Area: Risk Management in Agriculture

Non-commodity: Market analysis

Objectives:

To visualize those effects on the consumers’ points of view, this research has been conducted for measuring the different points of pandemic affects on 10 different agricultural products.

Methodology:

This research has been followed by the quantitative and explorative approach to observe the consumer perception on the agribusiness sector in Bangladesh during this pandemic. We have selected all over the country for data collection because every portion might have different impact. However, the capital city was considered the prioritized one for respondents because it has the maximum COVID-19 patients. The dependent variables were utilizing on a Likert scale of 1, 2, 3, 4, and 5 represented as strongly agree, agree, neutral, disagree, and strongly disagree respectively. Research Questions: To assess the impact of COVID-19 pandemics on the food and agricultural products marketing in Bangladesh, three different research questions were selected. RQ1: Are the food similarly available in all over the country during this pandemic-1. Are foods similarly available in Capital and other places-2. Are foods similarly available in divisional states and other districtss?. RQ2: Are the food price remains same in all over the country during this pandemic?. 1. Are pricing remains same in Capital and other placess?. 2. Are the pricing remains same in divisional states and other districts?. RQ3: Are the government initiatives convince the consumers regarding the food issue during this pandemic. All the above questions need to be answered from the consumers’ point of views, because they are the first line collaborator of the agricultural business sector. Data set: A survey has been designed to retrieve the consumer perception on food purchase in Bangladesh. Total 205 data are collected from randomly picked various consumers in Bangladesh during the COVID-19 pandemic period. An overview of the dataset description is listed.

Source of Information: International Journal of Agricultural Economics, 2020; 5(6): 243-250; ISSN: 2575-3851 (Print); ISSN: 2575-3843 (Online). http://www.sciencepublishinggroup.com/j/ijae

Article Link (Online Journal): doi: 10.11648/j.ijae.20200506.13

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

This paper presents an analysis of consumer perceptions of food purchasing during the COVID-19 pandemic in Bangladesh. Consumers all over the world are really affected due to purchasing basic goods e.g. food because of unavailability, and price hiking. Like others, Bangladeshi consumers also suffer during this situation, but the level is not catastrophic because of the high volume of locally grown foods. This research conducted a survey on all over the country to collect the actual consumer perceptions on the food market. The data analysis shows that foods are not equally available in the capital city and other local markets. It may happen due to the supply chain disruption from the farmers to consumers. It also found that almost every consumer expects extra initiatives by a government authority on the agriculture and food sectors. Building a sustainable supply chain and extra concern on agricultural production may overcome the food security problem in the local consumers. This paper recommends that authority should take precise steps to handle local market for food pricing and availability issue. Country like Bangladesh which has highly fertile arable land and skilled agriculturist should participate in global food security and hunger mitigation during this COVID-19 pandemic.

Knowledge Management: Journal