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A Survey Study on Farmers’ Attitude Regarding Strawberry Cultivation

Tanushree Mondal*
Assistant Professor
Department of Agricultural Extension and Information System, Sher-e-Bangla Agricultural University, Dhaka, Bangladesh

Debashish Das
Scientific Officer
Soil Research and Development Institute, Farmgate, Dhaka, Bangladesh

Abstract/ Executive Summary:

The major objective of this study was to explore the attitude and determine the contribution of the selected characteristics of the farmers on their attitude regarding strawberry cultivation. The selected characteristics were age, level of education, farm size, strawberry cultivation area, annual family income, income from strawberry cultivation, training exposure, extension contact, strawberry cultivation experience, problem faced in strawberry cultivation, knowledge and practice on strawberry cultivation. Data were collected from 113 farmers from two villages (Shahapur and Mirkamari) of Charghat Upazila under Rajshahi District by using a pretested interview schedule. Descriptive statistics such as mean, standard deviation, range and percentage were used to describe the variables under consideration. Stepwise multiple regressions were used to examine the contribution of the selected characteristics of the farmers on their attitude regarding strawberry cultivation using SPSS software. Overwhelming 97.3% of the respondents had a low to high favorable attitude towards strawberry cultivation. Where, 51.3% farmers had a medium favorable attitude, 40.7% had a low favorable attitude and 5.3% farmers had a high favorable attitude. Stepwise multiple regressions exposed that knowledge on strawberry cultivation, Problem faced in strawberry cultivation, Strawberry cultivation experience, age, level of education and income from strawberry cultivation of the strawberry farmers had significant contribution on their attitude towards strawberry cultivation and which contribute 63.4% of the total variation. The percentages of favorable attitudes among the farmers are satisfactory but the study recommended that proper support of extension agents should be given in each step of strawberry cultivation, postharvest management and marketing period to keep up the positive attitude of the farmers.

Keywords: Attitude, Descriptive statistics, Farmer, Interview schedule, Pretest, Strawberry, Stepwise Multiple Regression

Location: Two villages named Shahapur and Mirkamari were purposively nominated from Yusufpur union under charghat upazila of Rajshahi district, Bangladesh

Start Date: 03-01-2019

End Date: 28-01-2019

Program Area: Socio-economic and Policy

Commodity: Strawberry

Objectives:

Evaluation of farmers’ attitude towards strawberry cultivation has taken as a research focus with the following objectives: i) to explore the attitude of the farmer regarding strawberry cultivation and ii) to determine the contribution of the selected characteristics of the farmers on their attitude regarding strawberry cultivation.

Methodology:

Study Area, Population and Sample Size: Two villages named Shahapur and Mirkamari were purposively nominated from Yusufpur union under charghat upazila of Rajshahi district. The study area is located on the alluvial plains of the Padma River. The pH of the soil ranges from 6.0 to 7.5. Here average temperature in the winter season (October to March) is 31.9°C(89.4°F) to 10.2°C (50.4°F) (www.banglapedia.org). So, the environment of the study area is suitable for strawberry cultivation. The strawberry farmers of the selected two villages were considered as the population of the study. Strawberry farmer’s list was prepared with the help of Sub Assistant Agriculture Officers (SAAO) of that area. Total strawberry farmers of this area were 160.

There are several methods for determining the sample size; at this time, to make a relevant sample size from the population following formula was used which developed by (Kothari, 2004): n = Z² P QN / (N-1) e² + Z² P Q

[Where, n = Sample size, Z = Table value at 1 df (1.96), P = Probability (assume 0.5), Q= Remaining from probability (1-P), N =Total population, e = Level of precision (5%)] By using this formula, 113 strawberry farmers were selected proportionately and randomly as the sample of the study.

Data Collection Procedure A semi-structured interview schedule was used for data collection. It was prepared keeping the objectives of the study in mind. The prepared interview schedule was pretested with 10 sample respondents from the study area. After making necessary corrections on the basis of pretest, data were collected through personal interviewing. Collection of data took 26 days from 3 January to 28 January 2019. Collected data from the respondents was analyzed and interpreted in accordance with the objectives of the study. The analysis of data was implemented using statistical treatment with SPSS (Statistical Package for Social Sciences) computer program, version 20.

Source of Information: International Journal of Agricultural Education and Extension Vol. 6(2), pp. 350-355, June, 2020. © www.premierpublishers.org. ISSN: 2167-0432

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

The finding shows that the majority 97.3% of the respondents had a low to high favorable attitude regarding strawberry cultivation. Farmer’s six characteristics knowledge, problem, strawberry cultivation experience, age, level of education and income from strawberry cultivation has significant contribution on their attitude regarding strawberry cultivation and the contribution is 63.4%. Therefore, it may be concluded that farmers’ attitude towards strawberry cultivation are good enough in the study areas of Bangladesh. So, proper steps should be taken to keep it up and try to spread it in other potential areas of Bangladesh through different extension activities like training, farm visit, demonstration etc. The role of Extension agents is very important in such cases.

Knowledge Management: Journal