Agricultural Research Management Information System

Home
Research Summary
Search
About Us
- ARMIS
- Brochure
Contact Us
Report
User Request
Data Input
Help
- Operation Manual
  - PDF
  - Video
- Program Area & Commodity
We have reached 37600 number of research entries at this moment.

- Logout

Research Detail

Home
Research
Detail

Jute Goods Exports to Australia: an Analysis of Market Potentials for Bangladeshi Jute Products

Rahima Akter
Research Officer
Export Promotion Bureau, Bangladesh

Abstract/ Executive Summary:

The production of diversified jute goods in Bangladesh has got momentum because of environmental awareness and rise of green business among consumers in worldwide. Bangladesh’s traditional jute goods production shifted to more value-added products. But the country is failed to diversify its market base compare to increasing demand in worldwide. This research aims to explore a new market for Bangladeshi jute items. Australian market is researched and examined in this regards. To get a full idea about the market, the competitive factors in Australian market including industry analysis is done. This research also suggests some recommendations for the exporters.

Keywords: Diversified Jute Goods (JDPs), Bangladesh, Australia, Production, Export, Industry analysis, Competitive advantages, Marketing strategies

Location: Bangladesh

Start Date:

End Date:

Program Area: Socio-economic and Policy

Commodity: Jute

Objectives:

Identify the potentiality of Australian market for Bangladeshi jute items. This basic objective will be supported with few specific objectives which will answer to a complete research report. The other objectives are: 1. To know the strength and weaknesses of the jute industry in Bangladesh. 2. To assess the competitive factors for Bangladeshi jute products in Australian market 3. To identify the proper strategies for successful intervention in Australian market.

Methodology:

A. Methods This research clearly identifies two distinctive field of study. The main research question is related to Australian market. This research is done with primary works. As Australia is very big in size, one state – namely South Australia was selected to do this primary research. The answer for other research questions were sought using secondary sources, especially Bangladesh’s jute industry information was collected through published materials.

B. Data Collection In South Australia, some supermarkets were visited to collect information on different market aspects, especially demands, price and customer attitude towards the product etc. The officials, especially at cash counter were interviewed to collect the information. Different secondary sources, such as books, journals, websites, statistical report, research report etc. are reviewed and studied to collect data about Bangladesh’s jute industry.

Source of Information: International Journal of Management & Business Studies (IJMBS) Vol. 5, Issue 2, April - June 2015 ISSN : 2230-9519 (Online) | ISSN : 2231-2463 (Print)

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Through market screening model Australia was selected for potential market of Bangladeshi jute items because of its economic development, continuous increase of multi-cultural immigrants (who are potential customer for their home country products), purchasing power of consumers and geographical proximity and cultural familiarity to Bangladeshi jute exporters. At the end of this report analysis, a decision can be taken that Australia would be a promising destination for Bangladeshi JDPs.

Knowledge Management: Journal