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Direct and Associated Factors Influencing the Growth in Supermarket Activity in Bangladesh

Md. Shaikh Farid
Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Sylhet, Bangladesh.

Mohammad Jahangir Alam
Department of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh, Bangladesh.

Md. Mostafizur Rahman
Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Sylhet, Bangladesh.

Swarup Barua
Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Sylhet, Bangladesh.

Bishwajit Sarker
Department of Agricultural Statistics, Sylhet Agricultural University, Sylhet, Bangladesh

Abstract/ Executive Summary:

As retail chain store business is gaining popularity very quickly, people engaged in this sector should pay special attention to the growth of this sector. The present study elucidates the direct and associated factors influencing the growth of supermarket activity in Sylhet district in Bangladesh. Both secondary and primary data were used. Secondary data were collected from published books, various published articles, websites of different superstores etc. Primary data were collected from 100 consumers during the months of September to October, 2016. The study found that several macro and microeconomic factors (i.e., age, education and income) have close relation with the growth of supermarkets. The macro-economic factors are GDP growth rate, increasing trend of women participation in workforce, FDI and urbanization. The implications and conclusions are discussed.

Keywords: Factor, Growth, Supermarket, Bangladesh

Location: Sylhet district in Bangladesh

Start Date: 00-09-2016

End Date: 00-10-2016

Program Area: Resource Development and Management

Non-commodity: Market analysis, Social status

Objectives:

To identify the direct and associated factors influence the growth of supermarket.

Methodology:

The study was conducted in Sylhet city in Bangladesh. The supermarkets located in Sylhet city were sampled. Sylhet is one of the smallest cities in Bangladesh. Sylhet was selected because it is a fast-growing and highly populated urban town and the supermarkets have rapidly spread over the last few years. The large population implies that the city offers a huge market for food commodities compared to other towns. Data were collected from both primary and secondary sources. For primary data, a sample of 100 consumers was selected by using mall intercept sampling technique. The researcher himself collected the primary data through direct personal interviews from the respondents during the month of September through October 2016. Secondary data and other relevant information were collected from supermarket reports, Journals, publications, Bangladesh Supermarket Owners Association (BSOA) and others. Secondary data include GDP growth rate, employment rate, FDI and urbanization over the year. The collected raw data was carefully checked to detect errors and omissions and to avoid irrelevant information. In order to achieve the objective, the analytical technique used is typically referred to as a logistic regression model. Foreign Direct Investment in Bangladesh increased by 1834 USD Million in 2015. Foreign Direct Investment in Bangladesh averaged 930 USD Million from 2002 until 2015, reaching an all-time high of 1834 USD Million in 2015 and a record low of 276 USD Million in 2004. From the above discussion, it is clear that GDP, women employment, urbanization and FDI might have a close relation for the growth of supermarkets. Now an attempt was undertaken by considering the micro-economic variables i.e., socio-economic variables to ex variables have any statistical relationship with the visit of the supermarket, which in turn ultimately might accelerate the growth of supermarket.

Source of Information: Asian Research Journal of Arts & Social Sciences, 5(1): 1-12, 2018; Article no.ARJASS.38593; ISSN: 2456-4761

Article Link (Online Journal): DOI: 10.9734/ARJASS/2018/38593

Funding Source:

1.

Budget:

Total Budget (Tk.) :

Achievement/Findings:

Supermarkets are a newly established market phenomenon in our country. These provide a variety of goods and services under one roof. As the people are becoming time conscious and they do not have enough time for shopping, urban and semi-urban consumers prefer to buy all kinds of goods from the superstores. Moreover, due to high level of awareness most of the educated customers now want to purchase the goods from a place where they find a disruption-free shopping environment. All these facilities are being offered by the supermarkets. The results showed that, several macro-economic variables, as well as some socio-economic variables at micro level, are positively related with the growth of supermarkets. The macro-economic variables include FDI, women employment, urbanization and GDP per capita. In addition, to the microeconomic variables such as age; education level and income have direct relation on the growth of supermarkets in Bangladesh. Thus, there is a need to understand the increasing trend of food retailing under supermarkets. Based on this the following recommendations were made; Develop forward and backward linkages (arrangements) with the farmers, install number of outlets at different places of the city, as income (also, urbanization, lifestyle etc.) of the consumer's increases and the trend is expected to continue the government intervention and logistic supports including facilitation should be made available for expansion of retail chain store. The main limitations of the studies are, the retailers are spread all over the country but only Sylhet city has been taken into consideration. For collecting data from all over the country, a large amount of financial resources and huge time are required. The findings of the current study may be applicable only to the retailers (Super markets). Another limitation is that it was a micro level study based on primary and secondary data, so it may not be representative of the situation of the country as a whole.

Knowledge Management: Journal