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Value Chain Analysis of Processed Poultry Products (egg and Meat) in Some Selected Areas of Bangladesh

Razia Khatun
Bangladesh Livestock Research Institute, Savar, Dhaka

Shamim Ahmed
Bangladesh Livestock Research Institute, Savar, Dhaka

Md. Amirul Hasan
Bangladesh Livestock Research Institute, Savar, Dhaka

Md. Saiful Islam
Bangladesh Livestock Research Institute, Savar, Dhaka

A. S. M. Ashab Uddin
Bangladesh Livestock Research Institute, Savar, Dhaka

Mohammad Showkat Mahmud
Bangladesh Livestock Research Institute, Savar, Dhaka

Abstract/ Executive Summary:

Knowing the existing nature of processed poultry and poultry products marketing system, from producer to consumer via value chain were considered among two mega Districts Dhaka and Chittagong as a respondent. A total of 123 respondents from each district in 8 different categories of stakeholders those were directly related to this business namely 10 broilers,10 layer farmers; 10 Chain shop; 20 Fast food shops; 15 Chinese restaurants; 20 normal Hotel; 15 wet market Buyer; 20 Consumer and 3 Poultry product processing industries. All actors were randomly selected towards the collection of relevant information following pretested questionnaire. Simple statistical tools were applied for the analysis of collected data. Surveyed data analysis clearly revealed that for achieving margin of profit, average value addition for farmers cases 13% and 16.5% respectively for meat/kg and eggs/no; for whole seller/Aratdar added extra value 5.09% and 0.28%; and for retailer 7% and 8% level and for whole seller to consumer’s added extra value near about 7% and 5.5% and for meat and egg finally processed poultry meat 30% and further processed meat 125% respectively. During value addition consideration each and every stakeholder all production cost factor along with other management activities costing were considered before marketed to one stakeholder or to others. For item-wise of value added poultry meat and eggs were found in different number and names. Average 5-6 no. meat type and 3-4 no egg type for hotel for Chinese restaurant 17-18 no meat products and 8-9 no. egg products, for fast food shop cases 28-30 no. meat products and 6-8 egg products; for chain super market 40-45 no. meat products and 7-8 no. egg products;. The total value added was found higher in Hotel, especially for meat cases. Production cost for open market was found only 6.5% whereas for structured or processed market tends to estimate 40.5% because of manages mental, transportation and publicity cost incurs involvement. To flourish or gear-up of processed or further processed poultry & poultry products business in our country profitably need to be set up a well-structured marketing system in replace of wet market. Ensuring available safe and quality poultry and poultry derived food products to meet consumers demand, value chain actors especially entrepreneur public-private partnership initiative need to come forward to run processed or further processed business to a great extend.

Keywords: Value chain, Meat, Egg, Processed, Further processed, Poultry products

Location: Dhaka and Chittagong districts, Bangladesh

Start Date:

End Date:

Program Area: Animal Health and Management

Commodity: Meat, Egg

Objectives:

To identify, document, and scale up best practices in high-value agriculture and related to value chains.

Methodology:

Assessing the margin of value addition practiced from small and medium scale broiler and layer farmers via different market mobilizing actors to consumers levels. Two Districts (Dhaka and Chittagong) was considered to meet up the research objectives. A random survey was performed with the help of constructed and pretested questionnaire the following face to face interview to collect relevant information from different stakeholder those are directly involved to this business. A Purposive sample technique was also applied for selecting the respondents to full fill the desired data for analysis. Farmers to consumers all were interviewed with a view to collection of necessary data and information following a semi-structured interview schedule. Before starting the interview each of the respondents was given a brief description about the nature and purpose the study. For representing data from all market actors taking 10 broiler, 10 layer farmers, 10 chain shop, 20 fast food shops, 15chinese restaurants, 20 hotels, 15 wet marketer/buyers, 20 consumers and 3 poultry product processing industries were randomly selected as respondents for information collection of each district. This study is an exploratory one. For research purposes, a survey was conducted on a small sample of the owners and marketers of the poultry industry as well as consumers. Data have been presented in descriptive, tabulators, graphics for better and easy analysis simple average and percentage techniques were used to analyze for their simplicity and easiness to understand. Secondary Information was collected from the company database, relevant papers and documents provided by the Marketing institution, publications of different organizations, daily newspaper, internet, and related market-based company websites. After collecting the necessary data and information from the field survey, were classified, edited and coded. For analyzing the data a combination of tabular and mathematical tools were used to achieve the objective and to get meaningful results. Graphical representation and descriptive analysis such as sum, average and percentage were deriving and calculate to present the results for reporting.

Source of Information: American Journal of Rural Development, 2016, Vol. 4, No. 3, 65-70

Article Link (Online Journal): DOI:10.12691/ajrd-4-3-2

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

For making efficient value-added based marketing system development needs to be initiated stopped Open market & set up structured slaughter house and Halal certified authority should be assigned instantly; Strict on implementing of existing slaughter house policy and also Law and enforcing agency should be centralized and pricing control; Strengthening monitoring & examination on food safety and quality control issues. on value-added products ins and outs beneficiary effects to the end-users. Finally need to strengthening mass media publicity Value-added poultry segments needs to be vigorously promoted for boosting production to increase the domestic consumption of processed products and also for promoting their export. Family dynamics, rising income, increasing exposure to various mass media, changing food habits with a preference for fast foods and heavily industrialization and urbanization will greatly enhance the demand for fresh or frozen and nutritionally superior value added products. Policymakers, meat producers cum processors, food processors, food technologists etc. have to work together to transform this sector into a more dynamic and vibrant enterprise in the long run.

Knowledge Management: Journal