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Impact of E-commerce and Internet Marketing on Traditional Marketing in Bangladesh

S. Parvin*
Department of Finance and Banking, Hajee Mohammad Danesh Science and Technology University, Dinaj

R.K. Datta
Department of Finance and Banking, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.

M. Aktar
Department of Finance and Banking, Hajee Mohammad Danesh Science and Technology University, Dinajpur, Bangladesh.

Abstract/ Executive Summary:

This study constructs and frameworks for the analysis of E-commerce and internet marketing in Bangladesh. The study aims at analyzing the impact of e-commerce as well as the internet on the, as usual, the phenomenon of traditional marketing in Bangladesh. The study reflects the market satisfaction level towards the existing services and performance of internet marketing and states the relationship between E-commerce and the internet market in Bangladesh. Although Bangladesh is a developing country, the uses of technologies have a great impact on the mind of customers as well as businessmen. The prospects of electrical technologies are optimistic in Bangladesh. This study is really descriptive in nature. In the study, a total of 160 respondents was selected from various regions in Bangladesh from the different professions and the primary data were collected from these respondents using questionnaires. In this study, secondary data were also used; the secondary data were collected from journals, books, websites, etc. The data were analyzed by statistical tools. The study also characterizes that the customers, presently, of e-commerce and internet marketing in Bangladesh, are satisfied with most of the attributes but they are dissatisfied with small numbers of attributes. Finally, the study characterizes the customers’ mode of attitudes and satisfaction level toward e-commerce and internet marketing in Bangladesh

Keywords: Bangladesh, Customer and communication, e-Commerce, e-Market, Internet

Location: Dinajpur, Rangpur, Dhaka and Jessore districts of Bangladesh

Start Date: 00-00-2013

End Date:

Program Area: Socio-economic and Policy

Commodity: E-Commerce, Market/Marketing

Objectives:

The study attempts to focus on the influence of electronic marketing over general marketing system in Bangladesh. The objectives of this study are as follow- (i) To know the customer attitude towards the existing services of internet marketing in Bangladesh. (ii) To know the customer satisfaction level towards the existing services of internet marketing in Bangladesh. (iii) To show the relationship between eCommerce and internet marketing.

Methodology:

This study has been completed by the literature search connected to the topic to support and direct the research. This study was descriptive in nature and was mainly conducted by the primary data through the questionnaires and secondary data from institutions, journal, websites, newspaper, books etc. The data has been collected in the period 2013.

SAMPLE AREA In this study, the primary data were collected from 160 respondents who were job holders, service holders, businessmen and students from Dinajpur, Rangpur, Dhaka and Jessore districts of Bangladesh. The respondents were the users of e-commerce and internet marketing.

SAMPLE SIZE Since the population size is large enough, the sample size should have been 160 respondents. By maintaining consistency, the size was estimated from the population. Sample was selected on random basis from different ages and professions giving emphasis on the experience of e-shopping.

DATA COLLECTION AND ANALYSING METHOD AND PROCEDURE

In order to take practical work in the sample unit, questionnaires have been used for collecting data as well as personal interview, telephone and e-mail. And secondary data were collected from different institutions, journal, websites, newspaper, books etc. Data were analyzed by the software: Microsoft Excel and SPSS Statistics 17.0.

Source of Information: Journal of Science and Technology 12(June 2014): 67-75

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

E-marketing (electronic marketing) is the moving of marketing strategies and activities to a computerized, networked environment such as the internet. It is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the internet or through wireless digital tools e.g. mobile phones and pocket pc’s. E-commerce (electronic commerce) is the buying and selling of these goods and services on the internet. The people of Bangladesh are overall satisfied to the existing attributes of e-commerce and Internet marketing. Presently customers of e-commerce and internet marketing of Bangladesh are satisfied with the performance, features, reliability, responses, aesthetic, reputation and others similar factor, but they are dissatisfied with the price of product and service. Customer also think additional charges are not affordable to them. So, to expand the business through e-commerce and internet marketing the marketer should concentrate on reducing price and additional charges. Bangladeshi marketer also face some problems like the technological, regulatory problem, to overcome those problems the government should take some initiative like make internet available to all, reducing the charges of using internet. E-marketer should take promotional activities to make the system popular and familiar to the customer. The Internet has opened up a new horizon for national and international trade and commerce through electronic commerce (ecommerce) and internet marketing system. The people of Bangladesh are being influenced to make their trading function through Internet and electronic system to make the lives ease and the time save.

Knowledge Management: Journal