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Status of the Buffalo Milk Trade and Dairy Manufacturing Business at Bhola District of Bangladesh, and Opportunities for Buffalo Milk Products Branding

Md. Rezwanul Habib
Department of Dairy Science, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Md. Mehedi Hasan Khandakar
Department of Dairy Science, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Md. Ariful Islam
Department of Dairy Science, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Md. Moznu Sarkar
Palli KarmaSahayak Foundation (PKSF), Agargaon, Dhaka

Mohammed Khorshed Alam
Bangladesh Livestock Research Institute, Savar, Dhaka-1341, Bangladesh

Md. Khalilur Rahman
Grameen Jano Unnayan Sangstha (GJUS), Altajer Rahman Road, Charnoabad, Bhola-8300;

Mst. Mamuna Sharmin
Department of Dairy and Poultry Science, Hajee Mohammad Danesh Science and Technology University, Dinajpur 5200, Bangladesh

Mohammad Mazedul Hannan
MH Associates, Chief Consultant, Udyan School Road, Mollartec, Uttara, Dhaka-1230.

Mohammad Ashiqul Islam*
Department of Dairy Science, Bangladesh Agricultural University, Mymensingh-2202, Bangladesh

Abstract/ Executive Summary:

The objective of this study was to know the existing buffalo milk trade and dairy products production status along with scope for buffalo milk product branding. Hence, a face-to-face interview with eighteen milk traders and processors were performed through simple random sampling method. Milk traders and processors were above 25 years old (94%) and above 5 years (89%) experienced in dairy business. The findings exposed that 11% of the participants were involved in milk collection and selling, 39% were directly involved in product manufacturing, and 50% were engaged in milk collection and processing. Among the manufactured dairy products, traditionally made fermented doi was the bestselling dairy product in the Bhola district. About 47% participants desired to incorporate fat-rich dairy products into their production processes. In general, milk traders sold the maximum amount of milk monthly to doi manufacturers (1453 L), followed by local customers (1175 L), sweetmeat manufacturers (1000 L), restaurants (257 L), and household consumers (250 L). Results showed that buffalo milk prices varied significantly (P<0.001) over the year. The peak buffalo milk price (122 BDT/L) was recorded between November and December, and the off-peak price (82 BDT/L) was between March to May. Data indicated that about 43-50 BDT profit derived through per kg doi and sweetmeat selling. Milk traders and processors mentioned that studied areas had greater shortage of milk preservation facilities. Overall, the findings of this study may give some context for developing sustainable buffalo milk and dairy products value chain in Bangladesh.

Keywords: Buffalo milk, Dairy products, Traders, Processors, Price

Location: Bhola district of Bangladesh.

Start Date:

End Date:

Program Area: Socio-economic and Policy

Commodity: Buffalo, Milk

Objectives:

To the best of our knowledge, this study will provide the first report on buffalo milk trade and dairy manufacturing business from the Bhola district in Bangladesh. Data from this study will be helpful to develop sustainable buffalo milk and dairy products value chain in Bangladesh.

Methodology:

Study areas and participants The study was conducted at Bhola district (area 3737.21 km²) of Bangladesh. The latitude and longitude of this district range over 22.69°N and 90.6525°E, respectively. This study included 18 milk traders and processors from the different Upazilas of Bhola district, including Burhanuddin (n=2), Lalmohan (n=2), Char Fasson (n=11), and Bhola Sadar (n=3).

Questionnaires A face-to-face interview was conducted through random sampling of 18 milk traders and processors from the Bhola district of Bangladesh. A questionnaire was used as the instrument for collecting information and divided into seven sections: 1) demographic information of the respondent 2) production and best-selling of buffalo milk products 3) potentiality of buffalo milk products and incorporation of new development in the dairy business 4) quantity of buffalo milk products produced and sold 5) fluctuation of buffalo milk price over the year 6) market demand, availability, price giving mode and preservation of buffalo milk and milk products, and 7) information on loan, amount of milk purchase, income, and supply of buffalo milk. The questionnaire was created according to the objectives of the study. Before deploying the final questionnaire, we conducted a pilot survey with five participants to assess the questions' clarity, the correctness of response options, use of scientific vocabulary, and overall survey flow.

Statistical analysis Collected data were compiled and tabulated using Microsoft Office Excel version 2010 (Microsoft Corp., Redmond, WA), and quantitative data were represented as mean ± standard deviation. Categorical and ordinal data were shown as frequencies and percentages. One way analysis of variance was performed for buffalo milk price fluctuation using SPSS software, and significance was declared at P<0.05.

Source of Information: Res. Agric. Livest. Fish. Vol. 8, No. 3, December 2021: 301-310.

Article Link (Online Journal):

Funding Source:

Budget:

Total Budget (Tk.) :

Achievement/Findings:

It is concluded that most of the traders and manufacturers were involved in the milk collection, manufacturing of products, and both. Among the dairy products, doi was the most popular as well as best-selling dairy product, and buffalo milk doi was produced alone comprising 50% of the total dairy products produced in the Bhola district. About 78% of the traders firmly believed that buffalo doi could be more potential dairy product based on existing market demand, and 47% of the processors wished to incorporate ghee in their dairy business. The price of buffalo milk was fluctuated over the seasons, with the peak price recorded from November to December (122 BDT/L) and the off-peak price recorded from March to May (82 BDT/L). Still, there is a shortage of fluid milk availability that limits manufacturing of desired amounts dairy products. Data from this survey may be helpful to develop a sustainable dairy production chain considering the various stakeholders, viz. farmers, traders, processors, and dairy companies, in determining how to ramp up buffalo milk and its products in a profitable manner. Aside from that, milk storage and processing facilities should be developed. A better solid market link needs to be created with dairy companies for buffalo milk and products branding.

Knowledge Management: Journal