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Efficiency of Marine Dry Fish Marketing in Bangladesh: a Supply Chain Analysis

Md. Mojammel Haque
Graduate Training Institute, Bangladesh Agricultural University, Mymensingh

Md. Golam Rabbani
Deptartment of Economics, Hajee Mohammad Danesli Science and Technology University, Dinajpur

Md. Kamrul Hasan
Spices Research Center, Bangladesh Agricultural Research Institute, Shibgonj, Bogra, Bangladesh

Abstract/ Executive Summary:

The marine dried fishes have the demand both in domestic and international market. Bangladesh has a great potentiality to earn huge foreign exchange by exporting marine dry fishes. The present study was designed to analyze the supply chain and to examine marketing efficiency of marine dry fish in Bangladesh. Data were collected from 170 stakeholders and 9 export oriented firms/agencies usi ng face to face semi-structured interviews considering 9 major species of marine fishes. A number of FGDs were conducted to supplement the information collected through survey method. The study areas were purposively selected. Three types of market such as primary market, secondary market and consumer market were considered for data gathering. High priced fish demanded high marketing cost resulting higher marketing margin and profit compared to low priced fish. Processing and transportation costs were also higher for high valued species compared to the low valued ones. Marketing margin and marketing profit were very high in export market compared to domestic market. However, shorter supply chains (channels) were more efficient than longer supply chains.

Keywords: Marine dry fish, Marketing efficiency, Supply chain, Bangladesh

Location: Cox's Bazar, Chittagong, Dhaka, Mymensingh and Rangpur area.

Start Date: 00-00-2013

End Date: 00-00-2013

Program Area: Socio-economic and Policy

Commodity: Marine fish

Objectives:

To examine how market intermediaries operate along marine dry fish value chains, and to measure the marketing efficiency of marine dry fish in Bangladesh.

Methodology:

Primary data were collected for the present study to examine the supply chain and marketing efficiency of marine dry fish in Bangladesh. Afield survey as well as FGD was conducted for the year 2013 to have detailed information about marketing system of marine dry fish. The major species of selected marine dry fishes were pomfret, bombay duck, ribbon fish, jew fish, coral, paisa, surma, captured shrimp and bommaitta. A semi-structured interview schedule and a set of FGD checklist were prepared for data collection. Primary data were collected by survey method and FGD wherein marine dry fish producers, concerned traders and buyers were interviewed at various steps of marine dry fish marketing. The study areas were selected purposively from Cox's Bazar, Chittagong, Dhaka, Mymensingh and Rangpur districts where the processing and marketing of marine dry fish are actively operated. Three types of market such as primary market, secondary market and consumer market were selected. A number of market intermediaries such asdry fish processors, faria, bepari, local aratder, inter-district aratder and retailer are available in marine dry fish market under the coastal areas of Bangladesh. Marine dry fish are also available in different city fish market where mainly the consumers purchase fish from the retailers. The total number of samples depends on the number of intermediaries involved in the marketing channel. Considering the scale of involvement of different kinds of intermediaries, a total of 170 samples were selected of which dry fish producers (fish drying yard owner) were 20, [arias 48, beparis 40, local aratders 16, inter district aratders 16 and retailers 30. Data and information were collected from 9 export oriented firms and agencies. Moreover, a total of 9 major species of marine dry fish were considered to examine the marketing system, marketing efficiency and supply chain. The collected data and information were coded, tabulated, compiled and analyzed considering to the objectives of the study. Data were analyzed using SPSS and Excel. Tables and flow diagrams were prepared using arithmetic mean, percentage and ratio. An overview of the study design is presented which illustrates the supply chain, value chain and value addition to marine dry fish.

Source of Information: The Agriculturists 13(1): 53-66 (2015) , ISSN 2304-7321 (Online), ISSN 1729-5211 (Print)

Article Link (Online Journal):

Funding Source:

Total Budget (Tk.) :

Achievement/Findings:

The study reveals that the marine dry fish producers spent the highest amount for fish drying and processing. But marketing margins as well as marketing profit both were relatively higher in consumer market followed by primary and secondary markets where beparis and aratders are involved. There is variation in profit earned by different intermediaries in the primary and secondary markets. In this regard, primary and secondary markets should be free from the control of beparis and aratders to make the market competitive so that the marine dry fish produces could receive reasonable price to increase their sales revenue. Usually, the high valued species of marine dry fish are exported which also claimed higher cost for its processing and marketing. As a result, marketing margin and marketing profit were very high for marine dry fish in the export market. The marketing system of marine dry fish in Bangladesh is yet not developed and it is usually organized and managed by the private sector. Public sector should come forward for monitoring the marine dry fish market so that Bangladesh can earn more foreign exchange by exporting marine dry fishes.

Knowledge Management: Journal